I have written about this aspect in other threads here. We have given no importance to this important aspect of 5th gen warfare that relates to propaganda and information warfare to accomplish geopolitical, diplomatic, strategic, operational, and tactical objectives.
We sorely need a wing within the I&B Ministry that deals with it on a holistic basis. It's beyond comprehension as to why we are still not according priority to this in spite of the PR disaster post 27th Feb. We need to learn from the Pakis who are past masters in propaganda and 5th generation warfare.
The role, or rather the potential, of the ISPR has been severely underestimated in the Indian strategic circles. It is the crucial pivot of conflict escalation and de-escalation and is tasked to undertake information operations, military deception and strategic communications. We don't have anything even coming close to this setup.
We are going round in circles trying to counter Pak's propaganda which has resulted in our getting a bad press from leading media houses like The Washington Post, Reuters, NW Times, Al Jazeera, BBC and so on. And a bad press means a falling reputation around the world. The PTB may not take much heed of the press but the people who are impressionable do become opinionated.