"Information warfare" is not a new concept, it is as old as warfare itself. All war is based on deception and belligerents morale is the most important deciding factor in any conflict. Breaking your enemies moral is at the core of any battle plan - Lets stop pretending like this is a recent concept, only thing recent is the medium it is being conducted over (the interwebs).
Ya'll Nibbiars The SM and this new age media is not something that the Establishment is of familiar.
We were effective in using the private news media in kargil but not now. And remember most of the western SM sites are Mleechas friendly. And also remember this is not 1965 or 1971 the old method will not work now. New medium requires new strategies. And expect 1999. We never were in this kind of situations.
And I never said The Information Warfare is a new concept. But
1 . We don't have a permanent Information Warfare division.
2 . And can't develop new tactics in new domains until we have such apparatus.
3 . Can't carry out effective organised strategies within that.
4 . Need resources and training into that.
5 . Alreday working on that but will take time.
6 . Nothing happens overnight.
Ya'll Nibbiars During the WW II we had such division in the Indian Government. But this concept of vasundhra Kutumbh destroyed that. In 1971 we had a similar apparatus but again then the Morajai Desai happened. And again during the IK Gujral destroyed many such departments with the Pakistan desk during the Open Door Policy. And we all remember the MMS era no scop for such departments.
Ya'll Nibbiars in the other words the Information warfare is still new to us why?.
And despite possessing such departments in the past the all knowledge with them is lost with the successive governments systematically destroying them.