- Oct 3, 2009
Royal Enfield has gone from on the verge of shutting down, to achieving its best monthly sales over the past few years. The brand is going all out global and one more location added to that list of countries is Colombia. The Corbeta group has been officially announced as their partner in the region and the group will be responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Colombian market. After the commercial launch later this year, Royal Enfield will be introducing its Bullet, Classic and Rumbler range of motorcycles in 350cc and 500 cc displacements and the Continental GT 535cc cafÃ© racer in Colombia. It will also be introducing its range of purpose- built apparel and accessories.
Royal Enfield CEO Siddharth Lal at the Colombia launch event
Corbeta group GM Enrique Vargas shares a light moment with Siddharth Lal
Speaking to the media, Mr. Siddhartha Lal, CEO Royal Enfield said, "At Royal Enfield we believe that the leisure motorcycling across the world has gone extreme with machines that are super sized, ungainly and expensive to buy and own. While a lot of these attributes will continue to remain in motorcycling, there is a space for something very different.
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Royal Enfield Enters Colombia With Corbeta Group - Indian Cars Bikes