SKC
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Keep in mind one thing that: these two are not doing great in India only. Globally both are doing quite good.Japanese IMO are slow to adapt to the changing economic dynamics. Both Honda, Toyota had a classical line up with a sedan, executive sedan an SUV. Honda had City, Civic, Accord and CrV as SUV. Toyota had similar line up with Corolla, Camry, Fortuner. But in the last decade with the expanding middle class many sub- sections of the categories opened up. The compact SUV category created by Renault Duster, expanded by Ford Ecosport and finally dominated by Maruti Brezza, Hyundai Creta. Then another category opened below compact SUVs called sub compact segment and while other brands filled up the space Honda, Toyota remained out of it.
Then their Executive sedans were so costly that they touched price with the German luxury brands so consumers preferred the luxe brands than a costly Japanese.
Further, both did not have any Hatchbacks in India market so remained out of a major chunk of market while Suzuki and Hyundai built their revenues on it. Honda s Jazz was in out of shape and came out later.
Toyota launched cheaper options like Etios, Liva, Yaris but it was too late by then so, they have decided to build only SUV, MPVs and Honda has also reduced it's portfolio to core products City, Amaze.
Both Honda Civic and Toyota Camry are both in top 5 most selling cars globally year after year.
Honda and Toyota both wanted to milk Indian subcontinent as whole. Honda was offering poor 70s design moterbikes in India along with Hero group. However the Sudden revolution by Bajaj and TVS shocked all Japanese Bike brands and they had to ditch old bikes in favor of new upto date bikes here.
These Japanese brands are still selling 70-80s design in Pak, Bangladesh and other countries.