Truck bhi jhaant barabar banate hain
Engine IP with US, manufactured by Cummins
They only started gaining some aesthetic sense by partnering with Brazilian Marco Polo for body building on the same chassis they used for trucks(ironically they had partnered with Benz before that but their culture didn't change at all). Their truck's upfront cost is low, and spare parts are easily available- trucking as a whole is an industry of network- from Tata to Castrol they all know this.
Hard to expect innovation from group companies where top leadership is essentially only bureaucrats (they literally have 'TAS' like pvt sector ka IAS
- general management buggers who hold key positions in Tata Sons group)