Bajaj Auto to set up first overseas manufacturing facility in Brazil
https://auto.economictimes.indiatim...as-manufacturing-facility-in-brazil/102259204
Bajaj Auto, India's largest exporter of motorcycles and three-wheelers, is setting up its first overseas manufacturing plant in Brazil through its wholly owned subsidiary "Bajaj Do Brasil".
Executive director Rakesh Sharma said local presence in Brazil, Latin America's biggest two-wheeler market, will help Bajaj Auto gain insights into product development and customer behavior and strengthen its presence in the region.
Pune-based Bajaj Auto has presence in more than 90 countries, where it follows a distribution-led model - the company's distribution partners manage local operations, including assembly.
The initial capacity of the proposed Brazil plant, which is likely to come up in Manaus Special Economic Zone in northern Brazil, will be 20,000 units per month, Sharma said, adding that the unit is likely to commence production in the next 12 months.
In addition to Bajaj models, the proposed Brazil facility will also produce the motorcycles of Austrian company KTM AG, in which Bajaj Auto has 48% stake.
Bajaj Auto also has a global alliance with UK-based motorcycle maker Triumph for co-developing middle-weight motorcycles. The latter already has a manufacturing presence in Brazil.
