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2 Sep, 2010, 05.35AM IST, S Sujatha,ET Bureau
Army jawans to get 2 eggs, poultries a fat biz
COIMBATORE: Jai Jawan Jai Kisan! Poultry farmers across India are seeing a golden goose, after the defence ministry said the country's 30 lakh-strong armed forces can look forward to an extra egg in their daily ration. Delighted poultry companies have already begun drawing up big expansion plans in a race to corner this Rs 250-crore opportunity as the Forces get set to consume nearly 5% of the total eggs sold daily in the country.
"The troops will now get two eggs a day irrespective of their placements, be it on field or peace locations. The ministry has allocated an additional Rs 250 crore in the annual budget for the change in diet plan," said Sitanshu Kar, spokesman in the ministry of defence.
Till now, jawans deployed above 9000 ft and those in the forward areas were getting one egg a day, while those below officer rank in peace time posting were not given eggs.
With heavy army deployment at the Pakistan border, Jammu and Kashmir and North East areas, poultry farmers in Punjab, Haryana and West Bengal are planning to swiftly increase egg production to meet this huge rise in demand. India produces around 14 crore eggs daily and consumes all but 30 lakh that are used to make egg powder.
"Farmers in our areas will get better prices," said Atul Mahajan, a big poultry farmer in Haryana's Barwala district whose farm produces 32,000 eggs daily.
Fruits quota too hiked
Currently, the region produces 1.5 crore eggs a day and supplies mainly to Delhi and neighbouring markets.
Poultry companies have also started working on how to pack eggs in liquid form, to make transportation easier in tougher terrain.
"It is definitely a big boost to the fluctuating fortunes of the layer egg industry. While the industry as a whole is expected to grow by around 7-8% every year, the egg industry's growth has been oscillating between 3% and 8% for the past few years. Now with sustained demand, we can grow organically and achieve the World Health Organisation's target of 180 eggs per capita annual consumption by 2011," said N Senthil Kumar, who heads the layer birds department at Coimbatore-based `3,200-crore Suguna Group, which produces a fifth of the chicken India eats and sells eggs under the 'Suguna' brand.
The per capita egg consumption in India is 43 eggs a year, which is much lower than the world average of 124 eggs.
India's layer bird population, or chickens bred to lay eggs, has only risen by 30% in the past decade. It has been stagnant in West Bengal, Andhra Pradesh and north India. "There has been growth only in Tamil Nadu, but it is almost saturated. This year, we expect a 15% increase in the north's layer bird population and this demand from the Army will be a big support," he added.
Nutrition-wise, adding more eggs to the army's diet will be a cost-effective way to increase protein consumption. "Compared to other protein sources, egg is very cheap and has good protein content," said R Krishnamurthi, CEO of Coimbatore-based Shanthi Fortune that has presence in Tamil Nadu, Kerala, Karnataka and West Bengal.
A Panipat-based animal science professor, ML Kansal, said an egg has higher biological value and is richer in proteins and essential amino acids, compared to a 100-ml glass of milk. His company Kansal Agro, that produces almost 2 lakh eggs daily, recently introduced herbal, odourless eggs.
On Wednesday, the farm gate price of an egg was quoted at Rs 2.35 at Namakkal, according to industry body National Egg Coordination Committee. The retail price hovers between Rs 3 and Rs 5 per egg.
"Most retailers procure eggs at around Rs 2 per egg at the farm gate. With more demand, the procurement price will improve," Mr Krishnamurthi added.
The defence ministry has also increased the quota of fresh fruits in the daily diet, creating extra demand for 2,700 tonne of fruits each week. Till now, jawans were entitled to only 230 gm fruits three times a week. With the new announcement, they will get 230 gm fruits daily. The army's biggest food commodity purchases are rice, wheat flour and lentils.
Army jawans to get 2 eggs, poultries a fat biz - The Economic Times
2 Sep, 2010, 05.35AM IST, S Sujatha,ET Bureau
Army jawans to get 2 eggs, poultries a fat biz
COIMBATORE: Jai Jawan Jai Kisan! Poultry farmers across India are seeing a golden goose, after the defence ministry said the country's 30 lakh-strong armed forces can look forward to an extra egg in their daily ration. Delighted poultry companies have already begun drawing up big expansion plans in a race to corner this Rs 250-crore opportunity as the Forces get set to consume nearly 5% of the total eggs sold daily in the country.
"The troops will now get two eggs a day irrespective of their placements, be it on field or peace locations. The ministry has allocated an additional Rs 250 crore in the annual budget for the change in diet plan," said Sitanshu Kar, spokesman in the ministry of defence.
Till now, jawans deployed above 9000 ft and those in the forward areas were getting one egg a day, while those below officer rank in peace time posting were not given eggs.
With heavy army deployment at the Pakistan border, Jammu and Kashmir and North East areas, poultry farmers in Punjab, Haryana and West Bengal are planning to swiftly increase egg production to meet this huge rise in demand. India produces around 14 crore eggs daily and consumes all but 30 lakh that are used to make egg powder.
"Farmers in our areas will get better prices," said Atul Mahajan, a big poultry farmer in Haryana's Barwala district whose farm produces 32,000 eggs daily.
Fruits quota too hiked
Currently, the region produces 1.5 crore eggs a day and supplies mainly to Delhi and neighbouring markets.
Poultry companies have also started working on how to pack eggs in liquid form, to make transportation easier in tougher terrain.
"It is definitely a big boost to the fluctuating fortunes of the layer egg industry. While the industry as a whole is expected to grow by around 7-8% every year, the egg industry's growth has been oscillating between 3% and 8% for the past few years. Now with sustained demand, we can grow organically and achieve the World Health Organisation's target of 180 eggs per capita annual consumption by 2011," said N Senthil Kumar, who heads the layer birds department at Coimbatore-based `3,200-crore Suguna Group, which produces a fifth of the chicken India eats and sells eggs under the 'Suguna' brand.
The per capita egg consumption in India is 43 eggs a year, which is much lower than the world average of 124 eggs.
India's layer bird population, or chickens bred to lay eggs, has only risen by 30% in the past decade. It has been stagnant in West Bengal, Andhra Pradesh and north India. "There has been growth only in Tamil Nadu, but it is almost saturated. This year, we expect a 15% increase in the north's layer bird population and this demand from the Army will be a big support," he added.
Nutrition-wise, adding more eggs to the army's diet will be a cost-effective way to increase protein consumption. "Compared to other protein sources, egg is very cheap and has good protein content," said R Krishnamurthi, CEO of Coimbatore-based Shanthi Fortune that has presence in Tamil Nadu, Kerala, Karnataka and West Bengal.
A Panipat-based animal science professor, ML Kansal, said an egg has higher biological value and is richer in proteins and essential amino acids, compared to a 100-ml glass of milk. His company Kansal Agro, that produces almost 2 lakh eggs daily, recently introduced herbal, odourless eggs.
On Wednesday, the farm gate price of an egg was quoted at Rs 2.35 at Namakkal, according to industry body National Egg Coordination Committee. The retail price hovers between Rs 3 and Rs 5 per egg.
"Most retailers procure eggs at around Rs 2 per egg at the farm gate. With more demand, the procurement price will improve," Mr Krishnamurthi added.
The defence ministry has also increased the quota of fresh fruits in the daily diet, creating extra demand for 2,700 tonne of fruits each week. Till now, jawans were entitled to only 230 gm fruits three times a week. With the new announcement, they will get 230 gm fruits daily. The army's biggest food commodity purchases are rice, wheat flour and lentils.
Army jawans to get 2 eggs, poultries a fat biz - The Economic Times