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Omar hits out at Idea pashmina shawls ad, says it's misleading
New Delhi: Jammu and Kashmir Chief Minister Omar Abdullah has accused Idea Cellular of fooling people through its 'no fooling' advertisement.
Pointing out an ad on a Kahmiri handicraft salesman, Omar has said that the ad is misleading as the pashmina shawls are not supposed to pass a ring test as projected in the ad.
"Dear @ideacellular your ad is wrong & totally misleading. Pashmina shawls aren't supposed to pass a ring test, that's a shatoosh shawl," Omar tweeted.
He has also hit out at Idea for projecting Kashmiri salesmen as 'crooks'. "It's also insulting to the hundreds of honest Kashmiri handicraft salesmen when the image projected is that of crooks @ideacellular," he tweeted.
he Idea ad shows two women buying pashmina shawls at a store where the salesman assures them of the quality. They then show him a Whatsapp video saying pashmina shawls are supposed to pass a ring test.
Dear @ideacellular your ad is wrong & totally misleading. Pashmina shawls aren't supposed to pass a ring test, that's a shatoosh shawl 1/2
— Omar Abdullah (@abdullah_omar) April 19, 2014
It's also insulting to the hundreds of honest Kashmiri handicraft salesmen when the image projected is that of crooks @ideacellular 2/2
— Omar Abdullah (@abdullah_omar) April 19, 2014
Omar hits out at Idea pashmina shawls ad, says it's misleading - IBNLive
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{ashmina Goats of Ladakh
Pashmina is a fine cashmere wool. This wool is obtained from the Pashmina goat, which is a special breed of goat indigenous to high altitudes of the Himalayas.
Pashmina and Cashmere are derived from mountain sheep. The difference between Pashmina and Cashmere is the fibre diameter. Pashmina fibres are finer and thinner than cashmere fibre, therefore, it is ideal for making light weight shawls and even scarves. The fibre is between 14-19 microns. Such fine fibre cannot be woven in machines.
Shamina (Persian for "emperor's wool") are Pashmina wool with an average fibre diameter of 13 micrometres
Shahtoosh, a Persian word means "king of fine wools". It is woven with the down hair of the Tibetan antelope (chiru). The chiru antelope live in one of the harshest environments on earth, at an altitude of over 5,000 metres. Their special type of down fur, which is both very light and warm. The incredible fineness makes it virtually impossible to handle except by the expert weavers in Kashmir.
New Delhi: Jammu and Kashmir Chief Minister Omar Abdullah has accused Idea Cellular of fooling people through its 'no fooling' advertisement.
Pointing out an ad on a Kahmiri handicraft salesman, Omar has said that the ad is misleading as the pashmina shawls are not supposed to pass a ring test as projected in the ad.
"Dear @ideacellular your ad is wrong & totally misleading. Pashmina shawls aren't supposed to pass a ring test, that's a shatoosh shawl," Omar tweeted.
He has also hit out at Idea for projecting Kashmiri salesmen as 'crooks'. "It's also insulting to the hundreds of honest Kashmiri handicraft salesmen when the image projected is that of crooks @ideacellular," he tweeted.
he Idea ad shows two women buying pashmina shawls at a store where the salesman assures them of the quality. They then show him a Whatsapp video saying pashmina shawls are supposed to pass a ring test.
Dear @ideacellular your ad is wrong & totally misleading. Pashmina shawls aren't supposed to pass a ring test, that's a shatoosh shawl 1/2
— Omar Abdullah (@abdullah_omar) April 19, 2014
It's also insulting to the hundreds of honest Kashmiri handicraft salesmen when the image projected is that of crooks @ideacellular 2/2
— Omar Abdullah (@abdullah_omar) April 19, 2014
Omar hits out at Idea pashmina shawls ad, says it's misleading - IBNLive
***********************************************************
{ashmina Goats of Ladakh
Pashmina is a fine cashmere wool. This wool is obtained from the Pashmina goat, which is a special breed of goat indigenous to high altitudes of the Himalayas.
Pashmina and Cashmere are derived from mountain sheep. The difference between Pashmina and Cashmere is the fibre diameter. Pashmina fibres are finer and thinner than cashmere fibre, therefore, it is ideal for making light weight shawls and even scarves. The fibre is between 14-19 microns. Such fine fibre cannot be woven in machines.
Shamina (Persian for "emperor's wool") are Pashmina wool with an average fibre diameter of 13 micrometres
Shahtoosh, a Persian word means "king of fine wools". It is woven with the down hair of the Tibetan antelope (chiru). The chiru antelope live in one of the harshest environments on earth, at an altitude of over 5,000 metres. Their special type of down fur, which is both very light and warm. The incredible fineness makes it virtually impossible to handle except by the expert weavers in Kashmir.
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