Advaidhya Tiwari
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Rupay already has 50% of Indian debit card market share. This means that Rupay has more debit cards than all other debit cards combined. That is why MasterCard is complaining.India should try to popularize RuPay Card to Africa, Afganistan and other countries.
It can be a great thing. May be this become big. (It's already a big, if Mastercard lodged a protest.)
But India's own popular Payment scheme in World would do great thing.
However, expanding to other regions like Africa, Afghanistan is far more difficult. These regions are unstable and can cause lot of problems. Airtel tried to set up mobile network in Africa and ended up in losses. Visa and mastercard have penetrated these countries thanks to USA presence and petrodollars. Otherwise, even big companies like Unionpay of China which is backed by Chinee govt, similar to Rupay, is unable to penetrate everywhere.
Rupay must first focus on credit card issuance instead of going to other countries. Without having credit card issuance in domestic market itself, it makes very little sense to expand outside