Seems like before Sultan's release, Bhaijaan's PR team is at work in full swing.
Create a controversy, get a public apology and pappi-jhappi, all is forgiven by the generous Sallu bhai and Bhaijaan fans back at admiring the big heart of their fav actor.
An interesting article on how PR works in Bollywood, old article but still insightful.
Bollywood PRs- A devious lot
http://timesofindia.indiatimes.com/...od-PRs-A-devious-lot/articleshow/11446925.cms
Of late, there have been instances galore when stars have woken up to issues such as racist harassment, religious partiality or bigotry that are the common man's woes.
I ask Dale is it true that stars bring up sensitive issues to garner attention, case in example ShahRukh Khan being detained at an airport near to the release of his film, 'My name is Khan' or Emraan Hashmi complaining of religious racism at play when he wanted to buy a house in a swanky Hindu- majority area. He answers, '' the truth or falsity is not established in these controversies, so commenting on that is a bit dicey''.
However, he goes on to add, '' PRs highlight certain stories and manipulate public opinion, some create fiction stories and blow them out of proportion''. In a nutshell, regardless of the truth behind controversies, they are blown up and worked upon to make thrilling news material.
Controversies surrounding celebrities stretch from one spectrum of issues to another. Kissing and political issues are only part of the game. Wardrobe malfunctions and recent no- wardrobe show is also a very attention- grabbing piece of news that celebs indulge in from time to time.