That's there in entire North India.
In fact, much worse. Beyond verbal.
Wrong. The British and German( Europeans in general) not just preferred beauty of white skin but started killing people and discriminating against anyone who was not that white. The British also devised a theory that Spanish who are relatively darker and so were backward. All this became much problematic for them after 1950s when so called liberalism swept this land. The crimes committed in name of skin color was so horrific that whites became defensive and denialist regarding whole thing. They coined things like " black is beautiful" and that anyone preferring fair color is " racist".
The modern day Indians educated in west lapped up this nonsense so as a result calling a spade a spade became politically incorrect. In Up, Bihar and in entire world, people prefer beauty and hence fair color but idiots started calling it racist.
Wherever there is variation in skin color, people in all ages have preferred fair color and that just as index of beauty not discrimination. A brahmin like Prabhat Jha would be more respected by orthodox Hindus of MP rather than much fair skinned Sushil Shinde who is a Dalit. However same people would call Shinde as having better looks. People often mistake North Indian preference for beauty as racism.
This is universal. East Asians regard themselves more handsome than South East Asians, South East Asians regard themselves as much handsome than Africans.
I had a friend from Zimbabwe and he was of Shona ethnicity. The guy was not that dark and made fun of south sudanese and Nigerians.
Some South Indians make this complain of racism in north India but I have yet to see some tribal dark women as lead actress in south films. Instead they import fair skinned actresses from North like Kajal Agrawal or Kiran Rathore. Who is hypocrite here?
People have always regarded fair skin color as much desirable and that has nothing to do with Persian, Turk or White dominance in India. The only people who believe in black being beautiful are those who have swallowed pseudoliberal propaganda of US and western universities.
A normal man from Tamil Nadu who is not educated and has no western influence will certainly like fair skinned people rather than tribals of central India.
Fair skin has nothing to do with qualities of head and heart and everyone recognizes this.