That's precisely why people want it to be perfect. And this was just shoddy performance. DD has the kind of audience (numbers and quality) which no other channel has. While English language news channels clock a few thousand views, DD easily scores a few crore views daily, this makes it all the more important to hire the best talent to lead this national asset. DD is no less than an aircraft carrier in today's era, in terms of strategic importance. At a time when NGO sponsored presstitutes are running a disinformation campaign, DD could be the difference between a well informed electorate and a western backed regime change. In the backdrop of the information warfare that we are facing, if the government isn't even using the tools it has at its disposal then it's probably not taking its own survival seriously.
In fact, we didn't even need a good exercise for there to be a good resultant video. Our planes do all sorts of maneuvers all year round. We could have recorded HD footage of planes doing some of the notable maneuvers and made a mini-documentary out of it and had a small ceremonial exercise. Patch in the reactions of the leaders with the footage you have gathered over the year, make a mini documentary out of it with proper narration, show it on DD, Discovery, Nat Geo and create a spectacle. Instead we did a 3 hour show with poor graphics, shoddy narration, and missed every opportunity to market it to the masses. It just came and went like a yawn.
Compare that to our fantastic coverage of our Mars mission. The build up, the documentary, the social media campaign, the press coverage, it was just perfect. It was probably the kind of thing
@abingdonboy was referring to. The information created ripples on a national level and the entire nation was glued to every second of the event.
This 3 minute video packs in more information than the 3 hour video of IAF does.
We need to focus on creating viral-worthy content. Our own Army recruitment advertisement is a good example of what good content looks like.