IPL loses its title sponsor DLF

Discussion in 'Sports' started by Yusuf, Aug 28, 2012.

  1. Yusuf

    Yusuf GUARDIAN Administrator

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    NEW DELHI: The Indian Premier League has lost its title sponsor after real estate giant DLF declined to renew its five-year deal, a company spokesman said on Tuesday.

    "We have just stepped off the IPL," said DLF group executive director Rajeev Talwar.

    "Sponsoring the IPL over the last five years was a strategic decision wherein we wanted to establish our brand presence across India as the leading real estate player.

    "We believe that we have been able to achieve the desired objectives to a great extent."

    DLF reportedly paid $50 million to be the title sponsor of the glitzy Twenty20 league for the first five years, a deal which ended with the 2012 edition in March-April.

    The last date for renewal of the contract was July 28, Talwar added.

    There was no immediate comment from the Board of Control for Cricket in India (BCCI), which owns the IPL.

    IPL loses its title sponsor DLF - The Times of India
     
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  3. Daredevil

    Daredevil On Vacation! Administrator

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    Good for DLF. IPL need to reform. Cut down number of teams and fewer matches.
     
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  4. nrj

    nrj Stars and Ambassadors Stars and Ambassadors

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    DLF is clearing its trail. Could also be sign of cong-ncp relations getting unpleasant.

    Sent via Tapatalk from a galaxy far far away
     
  5. lcatejas

    lcatejas Regular Member

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    Already lots of black money converted into White.. from this game .. Money shifted to Real stats....
     

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