M&M enters UAE Defence vehicles through a three way partnership
Mahindra & Mahindra, Arabia Holdings and Ras Al-Khaimah Transport Investments have made a partnership in UAE (United Arab Emirates) for selling Defence vehicles in that country. Accroding to M&M, India's largest SUV maker, the company will introduce a line up of vehicles like the Marksman, up-armoured Scorpio and cash-in-transit van.
According to M&M, Arabia Holdings is in the business of transportation, logistics and real estate while Ras Al Khaima Transport Investments was established by Ras Al Khaima Transport Authority to partner M&M and Arabia Holdings in the joint venture.
Emerging markets like Africa and Central Asia region have got good automobile business scope and hence Mahindra's stepping into UAE will help it spread the products. M&M's Mahindra Defence Systems (MDS) has expertise in the design and development of ballistic kits for vehicle protection. Mahindra has also started its operations in US for selling the pick ups based on the Scorpio SUV.