I've always disliked Indians thronging to foreign "reaction channels" to watch a bunch of goras "react" to stuff about Indian Armed Forces or Bollywood and pretend to appreciate it. But it seems like its having a positive effect in a round-about way. This has made the YouTube community realize that India is a big source of views, and so more and more YouTubers are trying to develop content that improves India's image. While foreign news media works overtime to slander India and program their public to look at disdain upon everything Indian, this movement has created YouTube channels and videos dedicated to unmasking this propaganda and propagate the good things about India. Even if these YouTube channels do it just for the views, its good because its atleast creating content that works. Here is an example:-
Vaccine maitri is becoming a success story. Even though its not being covered by mainstream media, some good YouTube content is being created for the same:-
On the other end of the spectrum are Indian YouTube channels who are capitalizing on the recent disgruntled American Right-Wing by creating content that they like:-
TFI Global is also doing a great job at educating RW Americans (who usually live in an echo bubble and don't really think about the world outside USA) about global geopolitics and India's stance on global issues. TFI Global is highlighting that the free world is championed by a lot of other countries like India, France and Japan and not just the USA. This also, I consider, serves to increase India's soft power.
Of course YouTube algorithm is a negative factor in all this, but atleast the content is being created.