Yes it totally means that and why inflation is always a bad thing . Buying power is finite .
GST on staples during inflationary times in the developing world is criminal.
Consumption patterns in India w.r.t staples have ducked inflation over a medium period of time after the initial reaction of reducing consumption.
Mind telling me where milk or curd consumption has reduced despite prices rising year after year?
Her analogy w.r.t food staples is completely flawed and her arrogant cockiness makes it slapworthy.
Its like saying people have stopped buying gas cylinders after price went up from Rs. 400 to Rs. 1000. The rural poor may find it difficult to afford... others meanwhile will scrimp but buy it nevertheless.
Cannot apply logic of
inflation leads to drop in demand across all segments.
FMCG is considered a safe haven during high inflation-high interest rate periods.
Why?
Coz people CANNOT DO without those products. They may buy smaller portions but demand doesn't fall which is evident if you track the segment.