In-2 came long back.
They haven't released anything since long. Also they aren't supplying parts to service center. Gaining pathetic after sales reputation.
Samsung is gaining because of F and M series, they seems to be more value for money and good competitor against Chinese.
After sales support is non-existent.
How will public trust a domestic brand if it doesn't provide after sales service? It puts Micromax at par with a Chinese use and throw phone.
Agreed, its the same story with Samsung too but Samsung has painstakingly built an ecosystem because of its large market share. Sadly, even top tier Samsung phones 'self-destruct' in two-three years which pushed people towards OnePlus, Vivo, Oppo, Redmi etc.
Micromax isn't bad but its an Indian trait - When there is public comparison of 1 desi phone with 5 phoren phones, desis will likely shit more on the indigenous product but give a long rope to phoren brands.