Indian brands in the Americas

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The company originally from India dedicated to the Information Technology sector, HCL inaugurated this morning the facilities of the company's third expansion in the state.

The expansion houses the Global Operations Center. It will generate new high-value jobs to provide nearshore solutions to the international market and services in the areas of infrastructure operations, application development, testing, BPO and maintenance services for different US clients entering the Latin American market and expanding to the global market in which participates.

The project will represent the generation of 425 high-value jobs; the required job profiles are engineering of all kinds. Currently HCL has just over 700 employees, in a period of two years it will reach 1,500 jobs in total in Jalisco.

 

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India's tech giant that captivates Mexico

One of the most powerful business groups in India, and the world, turned on its radar in this country last year. A few weeks ago we spoke with the leader of the elite team that builds relationships and discusses opportunities at street level.




Manish Vyas visited Mexico a few days ago leading an elite Tech Mahindra team that was building relationships, seeking new business and honing its alliances with its global partners in this territory. "We are visiting, offering to solve the problems that we have solved for large companies around the world," says the president of the Communications Business of the Indian giant in an interview.

The company, headed by Chander Gurnani and with a market capitalization of $ 9.9 billion at the end of May this year, began operating in this country only in 2014. Manish Vyas says that the recently approved reforms, the Mexico's economic situation and its location represent a great opportunity for them to do business.

"For both, that is, for us and for the companies that are based here," he assures us in a hotel room very close to the Historic Center of Mexico City, where he is staying. She is accompanied by Jenny Jacob, who heads Tech Mahindra's businesses in this nation.

Vyas recalls that Tech Mahindra is a technology, digital, consulting and solutions development business that has a turnover of 4,000 million dollars annually, that is present in approximately 60 countries and that employs more than 110,000 people around the world.

"That is only in the area of technology, as you know, we are part of the Mahindra Group."

The Mahindra Group was founded in 1945 as a specialist steel company, which in 1947 began to manufacture the classic Willys Jeep especially for the roads of India. Over the years, it tells its official story, it has diversified into all possible businesses, something that has led them to grow as a company with more than 200,000 employees and with a presence in more than 100 countries.

Today, the official documents add, its operations are in 18 key industries in the modern economy: aerospace, defense, construction, consulting, energy, farm equipment (they are the main manufacturers of tractors in the world), finance, banking, technology of information, cars and even two-wheelers, to name a few examples.

“We had about $ 17 billion in revenue last year,” Manish Vyas explains during the talk, to highlight the size of the group they belong to. We remind you that it is a significant number of employees that Tech Mahindra concentrates, a company founded by the emporium in 1986, focused mainly on providing solutions to telecommunications companies.

“We have been doing that, of the 4,000 million dollars, 53% of that total comes from telecommunications. And the rest of the business comes from what we do for banks, retail, healthcare, manufacturing, in the information technology services space, ”says Manish Vyas.

FIFA, for example, is one of the major global brands that makes use of Tech Mahindra's technology services, as do companies such as Sprint, Samsung, T Mobile or Verizon.

“The services we offer at this time and the problems that we can solve in Mexico are around all businesses, whether you are a bank, a telecommunications company or an oil or gas company, or a factory, all businesses are going digital ”, says the leader during the talk, when we asked which companies they specifically serve in this country. "Companies are focusing on software, businesses are becoming more and more digital."


Many companies, he agrees, are dedicated to solving these kinds of problems. Many of them are your allies. Its strategic allies include CA Technologies, Cisco, IBM, EMC, SAP, Microsoft, Oracle, HP and Juniper.

“Some people build software, others build hardware, some provide consulting. Where we come from, we provide consulting, systems integration, we offer our partners to put solutions together. Our business is more like… imagine a building, and we are like the architect, so we are going to give him the ability to manage the whole building, but we don't put the bricks, the bricks are made by someone else ”.

 

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MANUFACTURING NVERSION
Indian company invests in San Luis Potosí
By Alejandra Méndez. January 2021


Motherson group executives announced the installation of the new production line of the plant that will be located in the Logistik II Industrial Park.

In recent months, the company from India has made a global investment in the Potosi entity that amounts to 640 million pesos.

The company, in addition to manufacturing high-precision turned parts for fuel injection pumps, as well as assembly of metal and plastic components, also has nine work divisions: wire harnesses, visibility systems, modules and polymer products, technology and software, metal products, retail sales and services, aerospace, logistics, as well as healthcare and medicine.

Martha Butrón Ángeles, Motherson San Luis Potosí plant manager, pointed out that the interest in continuing to grow in the entity is due to the economic growth presented in recent years and the high quality of the workforce.


The announcement was attended by Juan Manuel Carreras López, governor of the state, who said that 2021 starts with hopeful news for the economic recovery.

For his part, Gustavo Puente Orozco, Secretary of Economic Development, added that the expansion of this company is a sign of the confidence that investors have in San Luis Potosí, due to the competitive advantages it offers.

Motherson has a presence in 41 countries and is ranked 22nd among the top 100 automotive suppliers in the world.

 

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India, the fourth largest drug manufacturing power in the world, with an 8% share, sets its sights on Colombia to increase the presence of pharmaceutical firms in that country. Today, there are about seven companies in this sector nationwide and with the visit of 30 entrepreneurs, within the framework of India Pharma 2017, on August 29, it is intended that this area is the one with the largest number of companies in Colombia. After the arrival of the big pharmaceutical companies, now it is the turn for the medium and small ones.

Cristhian Salamanca, director of the Colombian Indian Chamber of Commerce and Industry, said, in an interview with Portafolio, that there are also opportunities for Indian investments in the hotel, arms and security sectors.

How many Indian drug companies are coming to the event you are organizing?

About 30 businessmen from India will come to India Pharma 2017 to get partners, buyers or strategic allies, who want to stock up on their pharmaceutical products.

Currently, how many are there in this particular sector?

There are about seven Indian companies in Colombia.

Do those who come on a trade mission plan to open offices?

Very surely, but there it is very important to have a local ally because of the language and regulations that they are specifically unaware of. Those that already have a presence here have done so, through strategic partners.

Tell me a bit about the profile of the companies that come to sell your products
All are affiliated with Pharmaexil, which is the entity of the Government of India that promotes exports in this sector. There, external sales are decentralized for each sector of the economy and have different promotion offices. These firms can be traced and have been on the market for a long time. Some of them are Angiplast, Bharat Parenterals, Bliss Gvs Pharma, Century Pharmaceuticals, East African India Overseas, among others.

How much do drugs weigh on the Indian economy?

First, it must be said that India is the fourth largest pharmaceutical producer in the world, with an 8% share. In addition, this industry has around 20,000 production plants and provides employment to approximately 3.3 million people.

On the other hand, that country manufactures more than 60,000 finished drugs and formulations, and almost 400 in bulk. About 60% of this is exported and the rest is for local consumers. It is expected to continue increasing at a rate of 15% annually, which would represent a growth of US $ 55 million by 2020.

 

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Godrej
An Indian giant bets on Argentina even with obstacles to import

The mega holding company manufactures products of very popular brands such as Roby and Issue in the country. Its local CEO applies the Indian culture of the global Board but warns that he needs to make the entry of products and the remittance of dividends more flexible to develop the business in Argentina
An Indian giant bets on Argentina even with obstacles to import


FLORENCE LENDOIRO
Updated on 04/21/2021 11:51 AM

It sells products very identified with the Argentine market such as Roby hair fixative and Issue dyes, and even manufactures them in Buenos Aires. But few know that behind these brands there is a mega-company of Indian origin that in the midst of a pandemic is betting on increasing local production even when import barriers and difficulties in transferring foreign currency complicate the business.


This is Godrej, a leading company in the cosmetics industry, which with those historical brands -such as Issue and Roby-, debuted in the domestic market in 2010 when it arrived in Argentina and acquired two companies with national capital, Laboratorio Cuenca and Argencos .


From Argentina, today Godrej exports to Latin America, Europe, Asia and Oceania. It has more than 300 employees, a 14,000 m2 plant in the City of Buenos Aires and the aspiration to multiply the current business by five in 5 years in the region. A strategy they call "5x5".


According to El Cronista Comercial the CEO of Godrej Latam, José Toscano, although the company's decision is to bet on the country with an increase in production, they also need a context in which it is less complex to develop the business. "We are an Indian company that invests and will continue to invest in the country, but for that it is necessary to make both exports and imports more flexible, as well as making the money transfer more flexible. We have to be able to pay dividends to our parent company," he said. .



For the executive, even with those obstacles that, for example, caused him to postpone the launch of a product in the country because the authorization of 70 containers that are in Customs has not yet been unlocked, the most important "structural and challenging" problem that they have in the country is the impact of inflation. "It affects consumers and us as a company in terms of creating cost pressures," he warned.

 

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YPF explores an alliance with India to develop Vaca Muerta
BySantiago Berisso -04/11/2020
Sergio Affronti, CEO of the local company, spoke with the head of the Indian oil company as part of a roundtable that focused on Vaca Muerta.

After a meeting at the request of the Indian embassy in Argentina, YPF and ONGC Videsh Limited, an international subsidiary of the national Oil & Gas company of India, assured that they are studying “cooperation opportunities for the potential of Vaca Muerta”.


Sergio Affronti, CEO of the flag company and A K Gupta, director of the Indian company held a first working meeting to analyze a work scenario articulated in pursuit of the development of the Vaca Muerta formation.

The horizon is clear and it is to attract potential investors who see the Vaca Muerta shale as a seductive alternative for production. The prevailing need is to enter foreign currency and, as already stated by President Alberto Fernández and Martín Guzmán, Minister of Economy, they see in the hydrocarbon activity a concrete door for the entry of dollars.

[Vaca Muerta: rise in fracture stages for the third consecutive month]

Both companies held the dialogue instance and the Indian embassy, through its social networks, said that "the two state energy giants explored opportunities for cooperation."

ONGC Videsh Limited is a Government of India company under the administrative control of the Ministry of Oil and Natural Gas. Its primary business is prospecting for acres of oil and gas outside of India, including oil and gas exploration, development and production.

The company has an active presence in 17 countries, including Colombia, Venezuela and Brazil, and produced around 30.3% of the oil and 23.7% of the oil and natural gas of India's national production in 2019-20.

In terms of reserves and production, ONGC Videsh Limited is the second largest oil company in India, behind its parent ONGC.

 

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The Mexican aerospace company AEM and the aerospace company ISRO have signed an agreement on aerospace, the ISRO company is an Indian company that has made great technological advances in the space industry, they have manufactured their own satellites and rockets, both countries strengthen their ties in this matter for the benefit of both peoples.
 

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The Mexican Space Agency (AEM), of the Ministry of Infrastructure, Communications and Transport (SICT), announced that it will begin a new stage of cooperation with the Indian space agency (Indian Space Research Organization, ISRO).

The general director of the AEM, Salvador Landeros Ayala, highlighted that India is a country that develops its own satellites, rockets and launches and that managed to reach the planet Mars with a low-cost spacecraft, the “Mangalyaan” probe, thanks to Indian ingenuity. .
They recalled that joint training activities have already been carried out between the space agencies of both countries, in matters of satellite protection of the population against natural disasters, such as hurricanes, and other hydrometeorological phenomena.

Landeros stressed that, thanks to the support for space matters by the head of the Ministry of Infrastructure, Communications and Transport, Ing. Jorge Arganis Díaz-Leal, who has visualized the value of space infrastructure, history is being made in this area in Mexico.

The engineer Arganis Díaz-Leal predicts, Landeros recalled, that with technological advances, space infrastructure will be a superhighway through which communication, education, economy, and work come to pass, a vision that coincides with that of India, which also works strongly on it.

Therefore, they agreed that this new stage of the alliance will privilege the training of new talents towards this objective, for which they will develop a set of actions to enhance the impulse of young ingenuity in the space issue, so strategic for our countries, they concluded.
 

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The current relevance of the cloud
According to Rajeev Gupta, Country Head for Mexico at Tata Consultancy Services (TCS)
, a multinational information technology consulting and services company, cloud enablement catapults any organization toward exponential business value.

"The cloud is the foundation of all recent technology and business paradigms," he adds.

On the other hand, the flexibility granted by the cloud allows companies to achieve an adequate scale for their purposes, in order to expand or contract their technological capabilities, according to their needs.

Gupta also says that organizations using a cloud-based environment experience significant benefits such as better ability to analyze data, as well as lower capital and operational costs.

 

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Tech Mahindra opens second unit in Mexico with $ 5-million investment
By: Huma Siddiqui | New Delhi | Updated: September 05, 2018 1:54 AM
Tech Mahindra has opened its second unit in Mexico in the state of Aguascalientes with an investment of $ 5 million which would be employing 300 people over the next one year.

Tech Mahindra opens second unit in Mexico with $ 5-million investment (File photo)
Tech Mahindra has opened its second unit in Mexico in the state of Aguascalientes with an investment of $ 5 million which would be employing 300 people over the next one year. The Indian company has also signed agreements of cooperation with several local universities.

Welcoming the development, Muktesh Pardeshi, Indian ambassador to Mexico, told FE, “Mahindra Tractors first set up an assembly plant in Aguascalientes last year and now within a year, Tech Mahindra has established a unit there. Over next one year, they would be adding 300 jobs in Aguascalientes. "

 

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With capital from six Indian companies, the state will develop a highly competitive pharmaceutical cluster.

At the beginning of September, Omar Fayad Meneses, governor of the State of Hidalgo, announced that he had signed six letters of intent with the same number of Indian drug-producing companies, and a memorandum of understanding with the Council for the Promotion of Pharmaceutical Exports of India (Pharmexcil), which constitutes the first step towards the creation of a pharmaceutical cluster (group of interrelated companies that work in the same industrial sector and that collaborate strategically to obtain common benefits) in that state.

The Indian companies with which Fayad Meneses established agreements are: Hetero Pharmaceuticals, Dr. Reddy's Laboratories, Zydus Pharmaceuticals, Akerman Pharma, Torrent Pharma and Glenmark Pharmaceuticals, represented in Mexico by the Pharmaceutical Chamber of India in Mexico, whose president is MS Nagendra.

This agreement, also signed by India, will allow in addition to the importation, the production and supply of medicines, which will allow Hidalgo to become a cluster that I exported to other markets in South America and also in the North of the continent, thanks to the Trade Agreement between Mexico, the United States and Canada.
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Among the reasons mentioned for the development of a project of this nature, are the essential need to have medicines in the country, as well as the economic effect of the productive activity of the sector that is based on a high value chain, which generates skilled and well-paying jobs.

In this regard, Fayad Meneses, commented: “Our greatest interest will always be to contribute with the Government of Mexico to guarantee what the President of Mexico has offered, which is the globalization of health services for all Mexicans, and also to help in the difficult task at this time to be able to obtain the necessary quality medicines for the Mexican people ”.

This action is in addition to what the state government defined a couple of years ago as a Special Economic Zone.

 

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In a field in San José de los Lingues, in the San Fernando commune, lives Priyanka Srinivas, an Indian citizen but who, from Chile, is planning to build the next foodtech empire. There, from the region of Libertador General Bernardo O'Higgins and without knowing how to speak Spanish, she has a kitchen-laboratory where she puts into practice the different formulations (which are researched by scientists in India) to create 100% plant-based foods.
1638530562003.png



“Unlike other companies that replace the animal, here everything is replaced: the animal, the additives, the preservatives. They are not plant-based products. They are just plants ”, says to DF MAS Priyanka Srinivas - known as Pri-, CEO and co-founder of The Live Green Co.
So far they have three products: hamburger powder mix, ice cream varieties, and pancake mix. In addition, they have capsules to reduce stress, increase defenses and perform detox. They left in Chile -sold in different supermarket chains-, continued through Peru and now they are in the United States via Amazon.

And so far the success has been unexpected. This week her victory was confirmed in the “Female Founder Award” category of the Extreme Tech Challenge, organized by Bill Tai, one of the first investors in Zoom and Twitter. “Of the companies that he has invested, 23 have already gone public. They are regarded as the Venture Capital gold fund of Silicon Valley, ”he says.
-What does it mean that NotCo has achieved unicorn status?

-For us, NotCo is a great success story. It generated a lot of confidence in the food industry, because before them the category of milk and alternative protein was not so big. They have done a great job in promoting foodtech. But we think that in terms of consumption and differentiation, NotCo goes the other way. They propose to remove the animal from the equation, we go further, not just the animal. I spoke with Pablo Zamora. He is very scientific, he knows a lot. It was a great experience talking to him. Also, it is a trillion dollar industry, not that one company takes the entire market. It takes several companies to put sustainability at the top.

From Target to Startup Chile

At 32, Priyanka Srinivas said, “If I don't start my entrepreneurial adventure now, I'm never going to. Do it now, if it doesn't go well, you can always go back to traditional work. You will regret it if you don't. " And she did.

It was 2017, and at the time, Srinivas had a high rank at Target, America's No. 2 retailer. “I was the grocery products manager. At that time Target was making a change by reducing the space for large companies like Unilever and Nestlé to give it to healthy and sustainable products, ”she says. “But I realized that these new brands weren't 100% green. Thus was born the idea of The Live Green: to create a firm that had a 100% conscious production, packaging and product ”.

But where to start? “I knew that I wanted to start in a western country. That brought me to Chile. I heard about the Start-Up Chile and Corfo program. I realized that there were free trade agreements with more than 60 countries. I also realized that, in terms of retail, they were like the United States, very organized, ”she confesses. "So I sold everything in India and bought a ticket to Chile."

She arrived -with her husband and her partner Sasikanth Chemalamudi- at the end of 2017 for the S Factory Program of Start-Up Chile, an instance to raise women's projects. That's where the idea for The Live Green came from. With a part-time team working from London and New Delhi, they managed to develop the first products.

He found her distribution partner doing door-to-door in Vitacura. “I went with a practitioner who was Chilean. I did not speak Spanish. In a store I met a dealer. He spoke to me in English and asked me about the company. I told him about Start-Up Chile and my story. That's how I found Regional Foods, my distributor, ”she recalls. "We also work with Nutrisa, which distributes our products at Walmart, Jumbo, Unimarc and Tottus," she adds.

In the midst of a social explosion, they decided to raise capital. “There was a lot of uncertainty, but we managed to overcome it because we were growing at good numbers each month,” emphasizes Pri. They closed the round in July 2020 with $ 1 million. There, Fondo Alerce (linked to Endurance, a Chilean alternative fund manager) joined the company, plus other foreign funds: NOA Capital (Mexico) and Draco 1 Latam (Argentina).

-How important was Chile for The Live Green Co?

-The Chilean ecosystem helped us in several things. The Start-Up Chile programs made us have the investment until we were able to make an MVP (minimum viable product in Spanish) and be ready to raise capital. It is a great country to land.

-Will you stay in Chile or are you already thinking of leaving for a bigger country?

-We are a company with a global spirit. At heart, we are Chilean, because the company started here. Therefore, we have an emotional bond with the country. But the idea of having come here was to start and test. But looking to the future, Chile is key to the operation of The Live Green.
And although they started with a traditional model -generating technology, creating a product and selling it at different points of sale-, now The Live Green is ready to take the next step: sell licenses for other brands to use their technology. “Beyond Meat took 11 years and it took US $ 1.6 billion to reach revenues of US $ 400 million. We realized that it was very difficult, ”confesses Srinivas.

Therefore, they came up with the formula: continue to develop the technology, but instead of dedicating themselves to production, sell it to large companies. “As an example, if we work with Cencosud, they will have their own product line, but we will help them launch plant-based products, under our software called Charaka. By doing that, we will spend less money building the company, ”says the executive.

But it is not an idea. They have already closed an agreement with Sigma Alimentos, a Mexican giant. This will allow them to reach more than 2,000 points of sale in less than a year. "That figure can be much higher because it is a company with a presence in 18 countries." The details of the agreement are still confidential, but Pri anticipates that the product will have the Charaka seal, which is the AI software that they developed to generate the products on a 100% plant basis.

A similar business is about to close in India and China to start conquering the Asian market. "It is a very good opportunity because in that region this area is not as developed as in the United States," she says.

In addition, they are already preparing a capital increase between US $ 8 and US $ 10 million to support the growth plan, which, according to Pri, has no borders: they already see the United States and Europe as the next markets. In fact, he already has advanced conversations with the largest ingredients firm on the old continent.

And what about the next products? The founder anticipates that they are focusing on “the milk and meat segment. We are looking at alternatives to that. Is coming soon"

 

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In a field in San José de los Lingues, in the San Fernando commune, lives Priyanka Srinivas, an Indian citizen but who, from Chile, is planning to build the next foodtech empire. There, from the region of Libertador General Bernardo O'Higgins and without knowing how to speak Spanish, she has a kitchen-laboratory where she puts into practice the different formulations (which are researched by scientists in India) to create 100% plant-based foods.
View attachment 123043


“Unlike other companies that replace the animal, here everything is replaced: the animal, the additives, the preservatives. They are not plant-based products. They are just plants ”, says to DF MAS Priyanka Srinivas - known as Pri-, CEO and co-founder of The Live Green Co.
So far they have three products: hamburger powder mix, ice cream varieties, and pancake mix. In addition, they have capsules to reduce stress, increase defenses and perform detox. They left in Chile -sold in different supermarket chains-, continued through Peru and now they are in the United States via Amazon.

And so far the success has been unexpected. This week her victory was confirmed in the “Female Founder Award” category of the Extreme Tech Challenge, organized by Bill Tai, one of the first investors in Zoom and Twitter. “Of the companies that he has invested, 23 have already gone public. They are regarded as the Venture Capital gold fund of Silicon Valley, ”he says.
-What does it mean that NotCo has achieved unicorn status?

-For us, NotCo is a great success story. It generated a lot of confidence in the food industry, because before them the category of milk and alternative protein was not so big. They have done a great job in promoting foodtech. But we think that in terms of consumption and differentiation, NotCo goes the other way. They propose to remove the animal from the equation, we go further, not just the animal. I spoke with Pablo Zamora. He is very scientific, he knows a lot. It was a great experience talking to him. Also, it is a trillion dollar industry, not that one company takes the entire market. It takes several companies to put sustainability at the top.

From Target to Startup Chile

At 32, Priyanka Srinivas said, “If I don't start my entrepreneurial adventure now, I'm never going to. Do it now, if it doesn't go well, you can always go back to traditional work. You will regret it if you don't. " And she did.

It was 2017, and at the time, Srinivas had a high rank at Target, America's No. 2 retailer. “I was the grocery products manager. At that time Target was making a change by reducing the space for large companies like Unilever and Nestlé to give it to healthy and sustainable products, ”she says. “But I realized that these new brands weren't 100% green. Thus was born the idea of The Live Green: to create a firm that had a 100% conscious production, packaging and product ”.

But where to start? “I knew that I wanted to start in a western country. That brought me to Chile. I heard about the Start-Up Chile and Corfo program. I realized that there were free trade agreements with more than 60 countries. I also realized that, in terms of retail, they were like the United States, very organized, ”she confesses. "So I sold everything in India and bought a ticket to Chile."

She arrived -with her husband and her partner Sasikanth Chemalamudi- at the end of 2017 for the S Factory Program of Start-Up Chile, an instance to raise women's projects. That's where the idea for The Live Green came from. With a part-time team working from London and New Delhi, they managed to develop the first products.

He found her distribution partner doing door-to-door in Vitacura. “I went with a practitioner who was Chilean. I did not speak Spanish. In a store I met a dealer. He spoke to me in English and asked me about the company. I told him about Start-Up Chile and my story. That's how I found Regional Foods, my distributor, ”she recalls. "We also work with Nutrisa, which distributes our products at Walmart, Jumbo, Unimarc and Tottus," she adds.

In the midst of a social explosion, they decided to raise capital. “There was a lot of uncertainty, but we managed to overcome it because we were growing at good numbers each month,” emphasizes Pri. They closed the round in July 2020 with $ 1 million. There, Fondo Alerce (linked to Endurance, a Chilean alternative fund manager) joined the company, plus other foreign funds: NOA Capital (Mexico) and Draco 1 Latam (Argentina).

-How important was Chile for The Live Green Co?

-The Chilean ecosystem helped us in several things. The Start-Up Chile programs made us have the investment until we were able to make an MVP (minimum viable product in Spanish) and be ready to raise capital. It is a great country to land.

-Will you stay in Chile or are you already thinking of leaving for a bigger country?

-We are a company with a global spirit. At heart, we are Chilean, because the company started here. Therefore, we have an emotional bond with the country. But the idea of having come here was to start and test. But looking to the future, Chile is key to the operation of The Live Green.
And although they started with a traditional model -generating technology, creating a product and selling it at different points of sale-, now The Live Green is ready to take the next step: sell licenses for other brands to use their technology. “Beyond Meat took 11 years and it took US $ 1.6 billion to reach revenues of US $ 400 million. We realized that it was very difficult, ”confesses Srinivas.

Therefore, they came up with the formula: continue to develop the technology, but instead of dedicating themselves to production, sell it to large companies. “As an example, if we work with Cencosud, they will have their own product line, but we will help them launch plant-based products, under our software called Charaka. By doing that, we will spend less money building the company, ”says the executive.

But it is not an idea. They have already closed an agreement with Sigma Alimentos, a Mexican giant. This will allow them to reach more than 2,000 points of sale in less than a year. "That figure can be much higher because it is a company with a presence in 18 countries." The details of the agreement are still confidential, but Pri anticipates that the product will have the Charaka seal, which is the AI software that they developed to generate the products on a 100% plant basis.

A similar business is about to close in India and China to start conquering the Asian market. "It is a very good opportunity because in that region this area is not as developed as in the United States," she says.

In addition, they are already preparing a capital increase between US $ 8 and US $ 10 million to support the growth plan, which, according to Pri, has no borders: they already see the United States and Europe as the next markets. In fact, he already has advanced conversations with the largest ingredients firm on the old continent.

And what about the next products? The founder anticipates that they are focusing on “the milk and meat segment. We are looking at alternatives to that. Is coming soon"

Senor , please make a artillery thread .
 

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Senor , please make a artillery thread .
I put some in the other thread

see last two pages
 

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