Dell to launch smartphones in India

Dark Sorrow

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Mar 24, 2009
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Dell plans to sell its smartphones in India to enter the world's second-largest wireless market.

The company, based in Round Rock, Texas, which sells computers to home-users and businesses in the world's second most populous country, placed an advertisement in local newspapers on Wednesday, saying it is making "a move into mobile phones" and sought distributors with "retail reach."

"India is one of the key markets for Dell and as we work on plans to bring smartphones to this market, we continue to explore various go-to-market options," Mahesh Bhalla, a general manager who oversees the local unit's consumer division, said.

Dell, which follows Apple and Research in Motion to India, is seeking to tap a market where users are expected to exceed 771 million by 2013, according to researcher Gartner.

India had about 618 million mobile-phone accounts as of May-end , according to the nation's telecom regulator, second only to China's market in size.

CEO Michael Dell led his namesake company into the smartphone market in 2009 and set up a new communications group in December, headed by former Motorola phone chief Ron Garriques, to develop phones and mobile gadgets.

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