- Dec 29, 2010
Total smartphone shipments in India in the three months ending March 31 grew 4% year-on-year, as per CMR’s India Mobile Handset Market Review Report..
Smartphone shipments up 4% in Q1 2020 in India; 5G phones capture 2% share
Total smartphone shipments in India in the three months ending March 31 grew 4% year-on-year, as per CMR’s India Mobile Handset Market Review Report for Q1 2020 released today.
NEW DELHI: Total smartphone shipments in India in the three months ending March 31 grew 4% year-on-year, as per CMR’s India Mobile Handset Market Review Report for Q1 2020 released today.
“The first wave of 5G smartphones hit the market, accounting for 2% of the overall smartphone shipments in Q1 2020. The smartphone market grew modestly on the back of good consumer demand before the onset of COVID-19 hit the market,” the report said.
Chinese smartphone maker Xiaomi emerged as the market leader with 30% market share, an increase of 3% year-on-year, followed by Vivo (17%), and Samsung (16%), in Q1 2020. Meanwhile realme and IQOO debuted their 5G smartphones, with the realme accounting for most of the 5G shipments.
Xiaomi's success was primarily driven by its Redmi Note 8 series, the report noted, and added that the smartphone maker continued to attract consumers with its affordable offerings and strong offline push.
Samsung on the other hand, registered a decline of 41% year-on-year as it forbade the affordable smartphones segment (<Rs 10,000) in Q1 2020, said the report. Its shipments were driven by the likes of A51, A20s, and M30s series.
Realme continued its strong performance, growing by 149% year-on-year. Realme during Q1, realme accounted for 98% of all 5G shipments with the realme X50 Pro. realme 5i, C2 and C3 accounting for the majority of realme shipments.
However, the feature phone segment witnessed a decline of 20% year-on-year on account of migration of feature phone users to the smartphone segment. Yet the 2G feature phone segment grew 6% YoY, with itel (21%), Samsung (20%) and Lava (17%) accounting for the top three spots in feature phone shipments.