Bollywood scripts huge success at Pak box office

Ray

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Bollywood scripts huge success at Pak box office

MUMBAI: The three Khans of Bollywood not only rule the Indian box-office, they are also the kings of Pakistan. Aamir Khan's 3 Idiots collected Rs 5 crore across the border and the Shah Rukh Khan-starrer My Name Is Khan raked in Rs 5.25 crore. The Salman Khan-starrer Bodyguard outdid them both by earning Rs 6 crore. Another Shah Rukh-starrer, Don 2, meanwhile, is expected to pull in Rs 7.25 crore. In fact, some experts say Pakistan is now one of Bollywood's top five overseas markets and could soon rival the business done in Australia.

The ban on Indian films was lifted across the border in 2006, but things began really hotting up a year later. Riffat Siddiqi, a well-known distributor in Pakistan, said, "From the time the market opened up in 2007, Indian films became the source for rebuilding cinema in the country. Within just four years, the entertainment business grew by 300% at the box office." .....

Indian film producers have to look for partners outside the country to get their films into Pakistan. India-based Vikas Mohan, vice president of the Association of Motion Pictures and Television Programme Producers, said, "Production house are releasing their films through partners in Dubai or London. Pakistan is capable of being a territory that can generate a revenue of up to Rs 15 crore for any big film. Unfortunately, there are still unresolved issues which deprive both sides from benefitting from the business of cinema."

In the past year, the increase in multiplexes and introduction of digital cinema has boosted the business. Nadeem Mandviwalla, of Mandviwalla Entertainment in Pakistan, said, "Digital cinema boosted the film exhibition business in Pakistan with the release of 'Ra-One' and 'Don 2'. 'Don 2's' opening week was better than other films with a business of nearly Rs 4 crore."

Earlier, Indian films were sold in Pakistan for only a few lakhs, but now the price of big films has jumped by more than 40%. Pakistani film distributor Amjad Rashid, currently in India to buy films, said, "Today, the price for Salman Khan films is the highest in Pakistan. Shah Rukh Khan's latest release, 'Don 2', has done record business at the box office. The buying of their films is likely to double this year." .....

Filmmaker Mahesh Bhatt, considered a cultural ambassador, added, "There is abundant talent in Pakistan crying to be discovered. Indian cinema is moving from strength to strength. We can add new colour to our products by taking fresh talent from Pakistan. We both stand to benefit if we partner one another and make a co-production."

But there is also an opinion that the presence of Pakistani artistes won't really help a film. Producer Ali said, "Pakistanis want to see the Khans or maybe an Akshay Kumar or Hrithik Roshan. A Pakistani actor is a novelty in India, not in Pakistan."

Bollywood scripts huge success at Pak box office - The Times of India
India is unstoppable in Pakistan.

And India will have more Pakistani actresses and actors in their films or so it appears!

Great going.
 

Tronic

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As Veena Malik showed, Pakistani actresses in India is actually not a bad thing. Imagine all the eye candy! :thumb: And she fights the Mullahs like a lioness to boot!
 

Vyom

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Bollywood should plan cultural invasion of Pakistan. :heh:
 

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