Well it contributes more then Zero bins i m quite sure.
Apprecitae it or not , but Ugly Indian is quite a success in Bangalore and has inspired many such movements in other cities.
There is the Ugly Indian in Bangalore, not sure how much of a presence they have in NCR
https://www.facebook.com/theugl.yindian
http://theuglyindian.com/
http://en.wikipedia.org/wiki/The_Ugly_Indian