LurkerBaba
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GoI really sucks at PR
Unlike Twitter accounts of the UK, Israel and Sweden, the Twitter handle @india is owned by an Indian living in Guangzhou in China. The account owner shares pictures from his daily life and has made it clear that his account or handle (as it is known in the global tweeting circles) "is not for sale", a Burson-Marsteller survey said.
The accounts of @GreatBritain, @Israel, and @Sweden are the examples of country promotion on Twitter. "Looking at the findings it becomes clear that few governments and tourism organisations have understood the power of country branding and marketing on Twitter," said Matthias Lüfkens, head of he Burson-Marsteller EMEA Digital Practice.
Incidentally, Incredible India, the official site for the Indian Government's Ministry of Tourism does not sport any twitter account.
"There is a huge opportunity for countries to use Twitter as part of their communication to engage with a large and growing audience," Lüfkens said.
Business Line : Industry & Economy / Info-tech : Twitter handle @india owned by a person in China
Unlike Twitter accounts of the UK, Israel and Sweden, the Twitter handle @india is owned by an Indian living in Guangzhou in China. The account owner shares pictures from his daily life and has made it clear that his account or handle (as it is known in the global tweeting circles) "is not for sale", a Burson-Marsteller survey said.
The accounts of @GreatBritain, @Israel, and @Sweden are the examples of country promotion on Twitter. "Looking at the findings it becomes clear that few governments and tourism organisations have understood the power of country branding and marketing on Twitter," said Matthias Lüfkens, head of he Burson-Marsteller EMEA Digital Practice.
Incidentally, Incredible India, the official site for the Indian Government's Ministry of Tourism does not sport any twitter account.
"There is a huge opportunity for countries to use Twitter as part of their communication to engage with a large and growing audience," Lüfkens said.
Business Line : Industry & Economy / Info-tech : Twitter handle @india owned by a person in China
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