trackwhack
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Japanese Car Plants in China: Who's Feeling the Heat? - China Real Time Report - WSJ
Even if the situation is resolved, how long until the next shutdown? Come to Tamil Nadu, Come to Sanand. The infrastructure exists and is being bettered everyday. Look at Hyundai's successes.
Japanese Car Plants in China: Who's Feeling the Heat?
Even if the situation is resolved, how long until the next shutdown? Come to Tamil Nadu, Come to Sanand. The infrastructure exists and is being bettered everyday. Look at Hyundai's successes.
Japanese Car Plants in China: Who's Feeling the Heat?
Explosive anti-Japanese sentiment in China forced Toyota 7203.TO +0.48%, Honda and Nissan to idle factories across the country this month. Media reports suggest that fresh shutdowns may be coming again in October.
Halting production is never good news. But who's got the bigger headache – the Japanese or the Chinese?
There is no question that Toyota, Nissan and Honda will lose sales and market share to competitors. It's already happening. And lost sales matter because China accounts for 15% of global profits at Toyota and Honda and as much as 25% at Nissan.
And yet, the pain could become even greater for China.
All Japanese cars made in China are produced at joint-venture factories owned on a 50-50 basis with Chinese partners. When the plant doors close, Chinese executives who run those joint ventures will immediately confront two frightening realities: a dramatic drop in revenue and tens of thousands of idle workers.
Take Hong Kong-listed Guangzhou Automobile Co for example. GAC, a subsidiary of the powerful Guangzhou municipality, runs world-class car assembly joint ventures with Honda and Toyota that employs just under 13,000 people.
Guangzhou Honda and Guangzhou Toyota also buy car parts from hundred of suppliers based in Guangdong province that employ tens of thousands of more people. Honda and Toyota products are sold through more than 900 dealers owned by Chinese business people. Count several more thousands of jobs there.
As China steps its way through a delicate political transition expected to formally begin in October, the last thing the leadership in Guangzhou wants to deal with is a crush of workers with too much time on their hands. If an argument between workers at a Foxconn 2038.HK +0.78% plant in Taiyuan can trigger rioting by thousands, imagine what might happen should Guangzhou workers start wondering about future job security.
Guangzhou Automobile isn't an isolated case.
Central government-owned First Auto Works, Dongfeng Motors and Changan also run joint ventures with Honda, Toyota, Suzuki and Nissan. Because Chinese consumers like Japanese cars – they will buy close to three million this year – these joint ventures make a lot of money, with annual profits in the billions of dollars. When production stops, so does the cash flow.
Chinese government co-ownership with the Japanese puts the squeeze on Chinese managers at the joint ventures in still another important way. The top Chinese executives are Communist Party members and car company managers at the same time. As such, they find themselves in the awkward position of publicly endorsing anti-Japanese protests while privately hoping for the episode to pass quickly. If they try to discourage anti-Japanese sentiment, they could be seen as cowards, even traitors. But not tamping down the tensions could very well cost them their livelihoods, too.
Sooner rather than later, look for the leadership in Beijing to develop a fresh narrative for everyday Chinese consumers: "The islands are clearly an issue of national sovereignty. And while the country's leadership focuses on resolving this immensely important conflict with Japan, it's fine for you to go out and buy that new Accord or Camry."