Jaguar Land Rover to create 1,100 jobs in UK

[Predator]

Jaguar Land Rover is to create 1,100 new jobs at its plant in Castle Bromwich as part of plans to revitalise the Jaguar brand.

Vince Cable, the Business Secretary, said the new jobs were a "clear demonstration of Jaguar Land Rover's continuing commitment and investment in the UK".

The luxury car maker has hired more than 8,000 people in the past two years and now has a workforce of more than 20,000.

JLR posted record profits of £1.5bn in the year to March 31 as it enjoyed surging sales in Asia.

However, the company's success has been driven by the Land Rover brand and it now wants to launch a range of new Jaguars, including the F-Type sports car, to improve Jaguar sales.

The new employees at Castle Bromwich will build the new models, including the XF Sportbrake that will launch later this year.

The investment in the Midlands plant comes just three years after it looked likely to close as JLR suffered a sharp decline in sales.

Ralf Speth, chief executive of JLR, said: "These new models will attract new customers to the brand as we look to expand our global reach and further enhance our position in the market.

"Innovation in design, engineering and technology is at the core of our business and for the UK, this means we will continue to invest in new products, develop new technologies and enhance the skills of our employees."

JLR said Jaguar sales have risen 19pc so far this year to 29,000 vehicles, despite economic uncertainty caused by the eurozone crisis.

Jaguar Land Rover to create 1,100 jobs in the Midlands - Telegraph

 

[Ray]

When the rest of Britain is failing and struggling, an Indian owned company is infusing oxygen to keep Britain alive!

I wonder what the British have say about that.

Not a word will you see on British forums or newspapers that will be favourable!

 

[roma]

Not a word will you see on British forums or newspapers that will be favourable!

partial quote

probably :- but that wont deter rattan from collecting the profits !

 

[sky]

This investment in jaguar's castle factory is mis-guided , they would be better of investing more money in land rover product's which actually make money. Jag hasn't made any money in more then 10 years of ford/tata ownership. If Tata only owned land rover, profit's would be much higher. As someone who hear's many rumour's about jag ,the word on the street is they lost around £300 million this year.

Even despite jag's continued failure land rover made £1.5 billion. Tata is trying to fix jag when ford failed,but this a long road and as long as JLR as whole makes money things will carry on as is. But jag is a damaged brand which will need many many years of investment, TATA will not see a return on there investment i feel. That said JLR is doing well and perceptions of the company are starting to change in Briton and Europe .

 

[panduranghari]

This investment in jaguar's castle factory is mis-guided , they would be better of investing more money in land rover product's which actually make money. Jag hasn't made any money in more then 10 years of ford/tata ownership. If Tata only owned land rover, profit's would be much higher. As someone who hear's many rumour's about jag ,the word on the street is they lost around £300 million this year.

Even despite jag's continued failure land rover made £1.5 billion. Tata is trying to fix jag when ford failed,but this a long road and as long as JLR as whole makes money things will carry on as is. But jag is a damaged brand which will need many many years of investment, TATA will not see a return on there investment i feel. That said JLR is doing well and perceptions of the company are starting to change in Briton and Europe .

Jaguar is still a very well desired by brand by the nouveau-rich.