An excellent analysis Johnee, very good indeed. I have a slight nitpick though, BR also has a huge negative, that is its constant minority bashing and contempt for secularism, this makes a lot of Indians completely disgusted with it, one can easily profile BR memberships. BR has effectively has become a machinery into bashing Islamism and Pakistan. I think, it will be every difficult for us to replicate that with some level of originality. I think it is imperative, that we focus on China. If it is about India-China, DFI should be the place to be. It is quite a unknown territory, especially because of language issues and our fixation with Indo-Pak situation. Now focus on China will attract a lot of Chinese trolls, unlike Paki's they have something to boast against India. We should celebrate our pro-india and active aggressive stance. China is a larger internet community. It certainly means more traffic. China is also the new competition to beat for Indians online, you expect them to search more and more about India-China than India-Pak. You should be ready to receive them.