Long-distance train passengers thought the day would never come when they would be served fresh and tasty meals instead of the mush dished out by the Indian Railways. Finally, it has.
Ever since Delhi-based Pushpinder Singh launched his fully automated food-delivery system in December 2011, more than 6,000 passengers have been relishing the prospect of eating breakfast, lunch and dinner en route to their destinations. The mad scramble for the train window to buy greasy and grubby snacks during a brief halt is finally over. And no more making doubly sure the railway pantry has your preference of 'cuisine' down pat, only to be served something that is cold and inedible.
Order On The Go
So here's the yummy option: Delhi-based start-up
Food Delivery in Trains | Food for Train Journey | Train Food Service – TravelKhana.Com allows you to book your meals online or over the phone before your journey or even on the go. When the train pulls into the station, a delivery boy arrives with your meal just as you had ordered it off the travelkhana menu. Hard to believe? Well, read on.
This magical solution is courtesy the patented technology behind the travelkhana.com platform developed by Singh, who invested a seed capital of Rs 22 lakh in the technology and a call centre to run this mind-boggling meal service.
The Food Chain
To place your order, you need to either log into the travelkhana.com site or dial their call centre. Next, provide basic personal information and your PNR Number and then check off items from a menu that offers a choice – yes, a choice! – of cuisine. If you order on the go, there's a minimum gap between placing your order and time of arrival at your destination to give the local supplier sufficient time to process and deliver your order.
Once you've ordered lunch or dinner, travelkhana.com relays your order to food plazas or restaurants in the vicinity of the station where your train will halt and a delivery boy will arrive with a warm meal at your berth or seat. And, yes, it's cash on delivery.
Revenue Model
The best part is the market is huge, adds Singh. "About 8 billion passengers travel by the Indian Railways every year. Only 434 trains of the 3,000 have a pantry car. We have already served 6,500 meals and have presence in 70 locations across Western and Northern India.
The cost of a meal ranges between Rs 50 and Rs 160 and the company maintains a profit margin of 18 percent.
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