President Xi has launched an anti-corruption campaign, pledging to target both "tigers and flies" - high and low ranking officials in the government.
There have been bans on new government buildings and lavish banquets, as Mr Xi demands officials cut down on waste and extravagance.
On Saturday, the president made a rare visit to a self-service restaurant in the capital, Beijing, taking his place in the queue with other customers.
Photos posted on the Chinese social media site, Weibo, show him in a traditional steamed bun shop where he ordered and paid for a meal at lunch time.
Nothing beats a good PR move.
CCP finally got it.