This article by the Jawahar Sircar, the CEO Prasar Bharati is an eye-opener. AIR, Doordarshan have always been taken to be disdainfully as Govt pitter patter and mush. However, this article indeed indicates the herculean task that it had and has on its platter with meagre staff and pitiable finances. Earlier, right from the days of pre and post Independence, one had to have a annual radio licence to listen to AIR and Doordarshan, but some years back it was repealed. This opened up the airwaves to a greater audience. A wise move it was. Indeed, both the AIR and Doordarshan have played a stellar role in stitching India to be the whole it is today. One pays for DTH and cable TV, one wonders if it would be feasible to also have a radio and TV licence fee or would it be counter-productive. There is no doubt that more money is needed if the programme content is to improve, but then without revamping it free of the bureaucracy, would pumping in money help? There is also a need to have a heirarchial system so that incentives like promotion can enthuse the staff to deliver their best. On the advice of a member of this forum, I have started seeing RS and LS TV channels. I find that they are nuggets of information and updates including discussions and devoid of the shouting, slanging matches that one has to bear during the Prime Time Debates on the commercial TV channels. BBC indeed has a less daunting task.