Vespa coming to India - again

Discussion in 'Members Corner' started by Daredevil, Jan 10, 2012.

  1. Daredevil

    Daredevil On Vacation! Administrator

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    Now, a Roman Holiday ride with Vespa on Indian roads

    NEW DELHI: The famous scooter-ride sequence in all-time classic movie Roman Holiday as Joe Bradley (Gregory Peck) loses the helm to the enthusiastic PrincessAnne (Audrey Hepburn) riding a Vespa through the cobbled streets is among the most enduring images in cinematic history. The Crown Princess's fleeting love affair with the American foreign correspondent in the enchanting comedy shot Hepburn to the fame and forever welded Vespas to Rome in the popular imagination.

    Now, nearly half a century later, the iconic scooter that has kindled romance the world over, is set to ride into India. Piaggio Vehicles Pvt Ltd, a wholly-owned subsidiary of Piaggio & Co SpA, Italy, will enter the Indian market on its own for the first time with a range of 125-cc gearless scooters that are technologically a world apart from the one that Gregory Peck and Audrey Hepburn rode but retain the iconic styling that has been loved for generations.

    This isn't Vespa's debut in India though, having made two forays into the country through licensed manufacturing with Bajaj Auto in 1960s and LML Motors in 1980s. Back then, the Indian manufacturers had pushed Vespa as an affordable personal transport option when cars were owned by privileged few.

    This time, however, Piaggio is positioning Vespa as an aspirational luxury and lifestyle product with a rich history to trumpet. It aims to be the creme de-la creme in the 2.5 million Indian scooter market, a classic slot that is occupied by the lines of Harley Davidson and Triumph in motorcycles, Fiat 500, Mini and VW Beetle in cars.

    "Vespa is a way of life. It is not a mobility product. Scooters come and go. But a Vespa remains forever. It's design is immortal. It is about style and fashion. It is for the brand conscious and discerning. It is about excitement and igniting passion," said Piaggio Vehicles India chairman & managing director Ravi Chopra.

    Targeted at the young generation who seek to be distinctive and exclusive, Chopra said the Vespa scooters would be meant for people who had either arrived or were about to arrive in life. "Around 18 million Vespas have been sold since inception. India, I am sure, will contribute strongly to the numbers despite being a premium product," he said, adding that there are plans to begin a Vespa club later in the year.

    The scooters, to be officially launched in April, will be manufactured at a 150,000 capacity per annum plant in Baramati, Maharashtra. The investment made in the venture is around 32 million euro. In the first phase, the scooter will be sold in 35 cities, primarily in north and west India. In the second phase, a couple of months later, more cities will be added in south and east.

    "We expect the LX 125/150 to be an important offering from Vespa through additional models may be introduced later," Chopra said. Only time though will tell whether Vespa scooters will be able to weave their charm in the two-wheeler market that is overwhelmingly dominated by motorcycles.



     
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  3. Blackwater

    Blackwater Veteran Member Veteran Member

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    Vespa is very popular in Europe. they got loads of model here. In India LML never introduced new model in time. vespa met the same fate as Fiat in india in 70 and 80ties.
     
    maomao likes this.
  4. W.G.Ewald

    W.G.Ewald Defence Professionals/ DFI member of 2 Defence Professionals

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    I'd rather have a Royal Enfield.
     
  5. hitesh

    hitesh New Member

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    Is this deserves a thread ?
     
  6. Zebra

    Zebra Senior Member Senior Member

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    My dad had one of them , 125 cc scooter , he bought it from LML Scooters when they started in India .

    It was all
    Italian Scooter just assembled in India at that time . After that LML start to make them in India .
     
  7. Ray

    Ray The Chairman Defence Professionals Moderator

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    My first scooter was a Vespa!

    Manufactured by Bajaj.

    Great scooter!
     
  8. Blackwater

    Blackwater Veteran Member Veteran Member

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    Sir ray can u throw some light on ur statement. Since when Bajaj manufacturered Vespa??
     
  9. Zebra

    Zebra Senior Member Senior Member

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    As per the wiki .....

    1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy

    Bajaj Auto - Wikipedia, the free encyclopedia
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  10. Zebra

    Zebra Senior Member Senior Member

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    PIAGGIO GROUP: VESPA DEBUTS ON THE INDIAN MARKET

    The Vespa for the Indian market unveiled at the Auto Expo show in Delhi.
    Powered by a new 60 km/litre low-emission engine, the scooter will be produced in the Piaggio factory in Baramati (India), starting in March. It will be sold in India’s 35 largest cities as from April. Initial production capacity of 150,000 scooters/year.

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    Delhi (India), 6 january 2012 - Vespa, the world’s most famous and best-selling scooter, is making its debut on the Indian market at the Auto Expo show in Delhi, Asia’s largest automobile and motorcycle exhibition and one of the world’s most important motor shows. At the eleventh edition of the Delhi event, the Piaggio Group unveiled the Vespa LX 125 scooter developed specifically for the Indian market, the world’s second-largest market in terms of volumes, with approximately 13 million vehicles sold in 2011 – including 2.5 million scooters – and very high growth rates.

    Compared with the Vespa scooter produced in Italy and marketed in Europe and the USA, and the model produced by Piaggio Vietnam, the Vespa LX 125 unveiled at the Auto Expo show in Delhi presents a series of specific ergonomic features and offers easier access to the engine and tyres (punctures are an everyday occurrence on Indian roads); above all, it is equipped with a brand new 4-stroke, 3-valve 125 cc engine.

    The new engine has been developed by the Piaggio Group expressly for the scooter’s debut on the Indian two-wheeler market. A silent, state-of-the-art, eco-friendly unit (with reduced exhaust and acoustic emissions), it is exceptionally fuel efficient, with a capacity of more than 60 km with a single litre of petrol.

    Production of the Vespa 125 for the Indian market will begin in March 2012 in the new factory in Baramati, the area that houses the industrial complex of Piaggio Vehicles Private Ltd., a wholly-owned subsidiary of the Piaggio Group, which already produces three-wheel vehicles for the transport of goods and people in India (and is the leading player on the Indian market, with annual sales of more than 220,000 vehicles) and diesel and turbodiesel engines for the commercial vehicle ranges produced by Piaggio in India and in Pontedera, Italy.

    The initial production capacity of the Vespa factory in India will be 150,000 scooters/year.
    Sales of the Vespa on the Indian market will begin in April, immediately after the scooter’s market launch, through a dealer network ensuring immediate coverage of India’s 35 largest cities.

    Presenting the Vespa at the Auto Expo show in Delhi, Piaggio Vehicles Pvt. Ltd. Chairman and Managing Director Ravi Chopra said: “The Piaggio Group’s entry into the two-wheeler business in India opens up a completely new premium product segment, addressing customers looking for a vehicle that offers unique style and personality. With the Vespa we shall be able to leverage the great potential of this class of consumers and establish a market segment of enormous interest for the coming years”.

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    Piaggio Group: Vespa debuts on the Indian market | Piaggio Group
     

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