Traders to go global with ‘Made in Kerala’ tag

Discussion in 'Economy & Infrastructure' started by Yusuf, Feb 21, 2012.

  1. Yusuf

    Yusuf GUARDIAN Administrator

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    KOCHI: Painting Kerala's growing industrial might before the world will require more than intense shades of green. It will take efficient quality control, a green tag for the best products and a deserving attribution.

    The 'Made in Kerala' label should do just that. The Confederation of Indian Industry (CII), along with the Kerala government, is planning to issue 'Made in Kerala' labels for select products and services from the southern state.

    Along the lines of 'fairtrade' labelling, the new label will be used to market products or services which are "green, egalitarian and accepted by the local community". Jose Dominic, chairman of CII's Kerala chapter, told TOI that the labelled products would be aimed at premium customers in domestic and global markets.

    "Made in Kerala will represent a spectrum of related values - green, non-polluting, eco-friendly, organic, healthy, participative, compliant with the laws of the land, transparent, made with zero child labour, premium, among others," Dominic said.

    'Made in Kerala', said Dominic, represents a unique competitive advantage that has the potential to attract investments into certain highvalue industries generating employment in both manufacturing and service sectors.

    However, experts say the positioning of such products in domestic and global markets will be tricky. "This type of brand will succeed in the global markets only if it has the premium image that comes with the green, egalitarian and organic attributes of the products. For the pricesensitive domestic consumer, these attributes may not work now. However, these products may find premium consumers even in India," said Sumit Mitra, associate professor of strategic management at the Indian Institute of Management, Kozhikode.

    To promote the concept of branding premium products and services out of Kerala, CII will conduct a 'Made in Kerala Conference' on March 10. CII has also laid plans for a 'Made in Kerala Foundation' to oversee branding and labelling activities on the side.

    The Times of India on Mobile
     
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  3. KS

    KS Bye bye DFI Veteran Member

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    I eat "Made in Kerala" frozen Parotta.



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  4. Yusuf

    Yusuf GUARDIAN Administrator

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    I love Kerala parotta.
     
  5. KS

    KS Bye bye DFI Veteran Member

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    Parotta was actually invented in TN. I dont know why people call it the prefix "Kerala" :rolleyes:
     
  6. Yusuf

    Yusuf GUARDIAN Administrator

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    KP as its called, is very famous here. Dont know where it was invented but there is Kerala Parota and even a Ceylon Parota.
     

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