Top corporates like Taj & Lalit groups to 'adopt' Varanasi ghats for

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    cobra commando Tharki regiment Veteran Member Senior Member

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    Top corporates like Taj & Lalit groups to 'adopt' Varanasi ghats for cleaning, maintenance

    NEW DELHI: With Prime Minister Narendra Modi asking his ministers to prepare a list of key tasks they will take up as priorities in the first 100 days of the new government's tenure, a unique experiment aimed at cleaning up and maintaining Varanasi's most prestigious ghats is taking shape at Delhi's Transport Bhawan, which houses the tourism ministry. A dozen ghats in the city, also the prime minister's constituency, have been selected for the trial in which India's top companies will 'adopt' the sites for their cleaning and maintenance. This will include fixing damaged sections, particularly at the ghats most frequented by foreign tourists. Tourism Minister Sripad Yesso Naik told ET the idea is to engage leading private companies in the ghat cleanup as part of their corporate social responsibility (CSR) activities. "They will look after the cleaning up and maintenance of a particular ghat for which they have taken responsibility and in exchange we may consider giving them advertising space on the ghat itself. This will be done in coordination with the Varanasi Municipal Corporation. The details of this are being presently worked out and should be finalised by the time we ready our plan of action for the first 100 days," Naik said. According to officials, the ghats that will be included in the trial are Dashashwamedh, Rajendra Prasad, Shitla, Kedar, Man Mandir, Tripurbhairavi, Vijaynagaram, Rana, Chausatti, Munshi, Ahilyabai and Darbhanga.



    Read more here:
    Top corporates like Taj & Lalit groups to 'adopt' Varanasi ghats for cleaning, maintenance - The Economic Times
     
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