They’re Chinese but made in India

Discussion in 'Economy & Infrastructure' started by nirranj, Nov 22, 2013.

  1. nirranj

    nirranj Regular Member

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    Toy story: They’re Chinese but made in India


    The next time you buy a soft toy from a global retailer, chances are, it was made in a small unit located in Sri City, an industrial hub in Andhra Pradesh’s Chittoor district.

    The range of toys made by Pals Plush India, the subsidiary of a Chinese company, spans everything from ‘huggables’ such as teddy bears and tigers to Disney characters such as Mickey Mouse and Donald Duck.

    A tour of the small manufacturing facility, where more than 80 per cent of the workers are local women, shows how the toys evolve from bundles of cotton into huggable possessions.

    The women churn out thousands of these toys, which pass through a metal detector before being shipped out of the special economic zone.

    Says Seema Nehra, Director of Pals Plush: “It is a great experience working with local people and producing toys for global retail chains. Our toys are sold by chains such as Tesco and through licence arrangements globally.”

    It is difficult to operate in the Indian market as organised retail is still evolving, says Nehra. Mothercare, Shoppers Stop and Lifestyle are among its clients in India.

    The toys cost between $1 and $150, depending on the form and size. Some take an hour to make, others just a few minutes.

    According to an Assocham report, the domestic toy industry is estimated to be worth Rs 8,000 crore, and expected to grow by about 30 per cent by 2015.

    D.S. Rawat, Secretary-General of Assocham, says that though the domestic toy market has expanded manifold, the industry is fragmented.

    IN EXPANSION MODE

    Pals Plush has set up its Sri City unit with an investment of $1.5 million (about Rs 10 crore). In the first year of operation, it logged a turnover of $7-8 million. The company, which makes about 5,000 pieces a day, is in the process of expanding.

    It plans to invest about $3 million in another unit, adjacent to the existing one, with the potential to employ about 1,500 people.

    Toy story: They’re Chinese but made in India | Business Line

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    We have to increase the potential for more investment into the Manufacturing sector. More industrial training institutions and skill development programs should come up. Its now a one time window for us to capitalize the demographic dividend to realize the manufacturing potential of this nation.
     
    angeldude13 and Free Karma like this.
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  3. Ray

    Ray The Chairman Defence Professionals Moderator

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    Who owns the company?
     
  4. cw2005

    cw2005 Regular Member

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    It is very likely the "Chinese" company is from Hong Kong as most of the big exporters in this field are there. They made the products in Southern China before and now moves to Vietnam and other Asian countries.
     
  5. SPIEZ

    SPIEZ Senior Member Senior Member

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    Why export production. Especially when production and manufacturing is quite easy in China?
     

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