The great Maggi con job: How their ads have been fooling you for years

Discussion in 'Members Corner' started by Rashna, Jun 5, 2015.

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Would you still continue to eat Maggi Noodles/ any instant noodles after this health scare?

  1. Yes

    29.6%
  2. No

    33.3%
  3. Don't eat Maggi

    25.9%
  4. Hate All Instant Noodles

    18.5%
  5. Would switch to other brands

    3.7%
Multiple votes are allowed.
  1. Rashna

    Rashna Senior Member Senior Member

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    The great Maggi con job: How their ads have been fooling you for years

    • [​IMG]
      Screengrab from a Maggi ad

      For years Maggi fooled you into believing that you could cook. It also attempted to convince you that it takes only '2 minutes' to make. And it assured you that Maggi noodles, with or without MSG, was a square meal and could be substituted for breakfast, lunch or dinner.

      Honestly, nobody sane actually believed any of that, yet Maggi noodles was a staple diet of many. Maybe it was the intense craving you got when you inhaled the typical masala aroma or maybe it was the TV ads that made you hungry by just looking at the noodles cooking any place any time, but something about Maggi had a large part of India captivated or conned, whatever you prefer to call it.

      Here is a look at the different Maggi ads over the years that promised things that could not possibly be completely true.

      Since the 1980s, Maggi ads featured a mother feeding her children the noodles, giving the not-so-subtle message that it is 'fast to cook' for moms and 'good to eat' for kids.



    • There were also a group of kids singing aloud and dancing in typical 1990s style because they have to wait for only 2 minutes when they are hungry or when they are with friends because that's how long it takes to make Maggi noodles.



    • And if mothers and children did not convince you, there was superstar Amitabh Bachchan narrating heart-warming stories of how Maggi has touched the lives of ordinary Indians and telling youngsters that the best way to combat their big hunger after a big day is to eat a big pack of Maggi noodles.




    • Or Madhuri Dixit being the 'perfect' mom by dancing and playing football with her children to assure both them and the viewer that 'health can be enjoyable' because Maggi noodles are now made of oats and therefore it is the best breakfast for kids.



      A Maggi mom also tried to assure families all over that one bowl of the noodles = 3 rotis + vegetables. Now who wouldn't want to believe that there is a better tasting alternative to the boring roti-sabzi routine!



      'Maggi-mom' seems to be recurring trend because the brand also tried to convince all mothers that if they want to make their child feel special and make them happy, all they have to do is rustle up a bowl of Maggi in '2 minutes' because it is 'khushion ki reciepe' (recipe for happiness) after all.


      That's not all, even young women can convince their protective moms that they are old enough to live independently if they pass the Maggi test - cook the noodles just like her. Because Maggi-making abilities is all the proof your mom needs to let you live alone.



      http://www.firstpost.com/living/the...-have-been-fooling-you-for-years-2276688.html
     
    Last edited: Jun 5, 2015
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  3. Rashna

    Rashna Senior Member Senior Member

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    Taste bhi, health bhi, indeed! The Maggi betrayal has broken our good Indian heart

    http://www.firstpost.com/living/tas...etrayal-broken-good-indian-heart-2277192.html
     
  4. TejasMK3

    TejasMK3 Regular Member

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    I think most people are aware that Maggi is not really healthy, it's just a snack that you have once in a while.
     
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  5. Rashna

    Rashna Senior Member Senior Member

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    True but kids are addicted to this and its also being advertised as healthy...

     
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  6. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    Most of the foods advertised are not healthy- most important example being sugar free crap
     
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  7. TejasMK3

    TejasMK3 Regular Member

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    [​IMG]

    Maggi has been approved by Kejru, it is obviously healthy :p
     
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  8. Rashna

    Rashna Senior Member Senior Member

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    Yes because they are cashing in on the trade off btw the bad effects of Sugar v/s Aspartame . But Aspartame and sucralose are not recommended for consumption by kids... While Maggi Noodles has been found unhealthy because of high lead content.. they say they don't add MSG which is another substance banned for consumption by children under 12 years.

     
  9. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    MSG is not bad for health. Only half hacks think it to be so. Don't believe them. MSG- Mono sodium glutamate. Glutamate is a non essential amino acid. Consuming it is not bad for health. This is why I am extremely sceptical about this decision to ban maggi. I am sure the decision has been taken by a half baked moronic bureaucrat
     
  10. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    And chemical composition is not the only reason sugar free diet is BS- The truth is there is no need for sugar free food in the first place. The amount of sugars- 15-20g added to coffee makes hardly a difference of 20kcals or more in a diet plan comprising of 2300kcal per day. So how exactly is cutting 20-30kcals off tour diet going to help you when you are taking 2300kcal from other sources is beyond logic and reason
     
  11. Rashna

    Rashna Senior Member Senior Member

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    Its prompted the Global CEO of Nestle to hold a press conference and they are withdrawing their stocks all over because they fear a national ban by the govt. My only worry is that multinationals and Indian companies must be getting away with blue murder because of shoddy and infrequent quality and health checks of packaged food products.

     
  12. Rashna

    Rashna Senior Member Senior Member

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    Its about how much the total consumption adds up to in one day... Especially if one is a diabetic or counting calories. Sugar is found in most food we consume, but it makes sense to avoid direct sugar intake.

     
  13. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    :laugh: why because diabetes is about blood sugar and so sugar should be avoided?

    I don't blame you . even most doctors have the same stupid opinion.

    Anyway, I will try explaining why it is stupid for the benefit of forum members here

    A cup of coffee as typically consumed by Indians have milk in it which itself lactose and fat . so usually a cup of coffee usually has about 200kcal of calories. If a person is going to take sugar free coffee, it would hardly reduce the cal content by 20kcals Max. So instead of 200kcal, they would be consuming 180kcal.

    The daily requirement of sugar by the normal person is 2300kcals. So tell me how exactly is reducing 20kcals doing to achieve anything wrt 2300kcals?
     
  14. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    Of course they are worried. You should be too when you have incompetent hacks running the food administration. Hacks who think MSG is harmful from a half baked article on some random useless website.

    These morons would ban dihydrogen monoxide , if some article claims that it causes certain death and has 100% addiction potential and is freely sold in the market without any oversight.
     
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  15. genius

    genius Regular Member

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    A glass of milk is 100kcals, and for a cup of coffee people don't even use half a glass. But even half a glass would still only be 50kcals, so how do you get 200kcals in a cup of coffee?
     
  16. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    Depends on the size of the glass. Duh.

    200ml milk has 140 cals. Anyway, I was talking about the worst case scenario.

    @Rashna BTW, one teaspoon of sugar only has 16kcals. So tell me how does removing 16-30kcals going to help if the whole coffee itself is going to have hardly 200kcals, specially when the calorie requirement is 2300kcal per day
     
  17. genius

    genius Regular Member

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    Not everything is about calories. Sugar taken in this manner, even in small amounts, can lead to insulin spike. This triggers the body to store fat. Slowly the body may become insulin resistant, and that's not a good thing.
     
  18. Rashna

    Rashna Senior Member Senior Member

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    That way even Rat Poison is available but everyone knows its a poison and unfit for human consumption....MSG may not be such a big worry because they don't add MSG anymore.

     
  19. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    Lol. Sugar has a medium glycemic index. Even rice has a higher glycemic index because digestion of sugar starts only at the small intestine while digestion of starch in rice starts at mouth itself. And of course bread has a very high glycemic index much higher than rice and sugar

    Stop talking out of your ass
     
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  20. Mad Indian

    Mad Indian Proud Bigot Veteran Member Senior Member

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    You can believe whatever you want. I don't care about MSG because it was not harmful to begin with
     
  21. Rashna

    Rashna Senior Member Senior Member

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    Hahaha. Yes because sugar hits the blood stream directly spiking glucose levels and a diabetic's insulin response is hampered so the spike in glucose will last much longer than it would in a normal person. Moreover this continuous spiking can lead to a metabolic syndrome.
    Natural Sugars and Processed Sugars need to be treated differently. Much of the carbohydrate in our food breaks down in to glucose. Glucose is essential for providing the body with energy. Typically we would like these carbs to be low on the glycemic index so that they take longer to digest and cause slow release of glucose in the system in comparison to white sugar or sugary drinks which will immediately dump glucose in to the blood stream.
    If i am watching weight also i need to control my craving for carbs which is something that is closely connected to eating high sugar content and fatty food.
    Also not everybody would have the same calorie requirement.. Depends on your gender, age, level if fitness activity, lifestyle, and food preferences.
    A person on diet is recommended tea with very little milk(skim preferably) and no sugar.
    Milk has nutrition value whereas Sugar has none..

    Also your contention that full milk tea with sugar has 200kcal is a bit on the wild side. Nobody drinks one glass of tea made only out of milk. And if they do then they are probably not dieting. lol. Besides the caloric value milk by itself is not an issue, sugar is because it affects the blood glucose level. If someone is an athlete and needs instant energy then yes sugar can do it for them...


    Calories in Tea - With and Without Milk or Sugar

    Last Updated: Oct. 31, 2013

    Tea, when nothing is added to it, has negligible, but not zero calories. According to theUSDA Nutrient Database (where all the figures here come from), a typical 8oz. cup of brewed black tea has 2.4 calories, which is almost nothing compared to the Recommended Daily Intake(RDI) of 2000 calories for a typical adult. The calories come mostly from trace amounts of carbohydrates in the tea leaf. The same is true for mostherbal teas. However, milk and sweeteners can add significant amounts of calories to tea.
    [​IMG]

    Cubes of white, refined sugar; these add calories but no other nutritional value. Photo by Carioca, licensed under CC BY-SA 3.0.
    Sugar adds empty calories
    A typical teaspoon of refined (white) sugar amounts to about 4 grams of sugar, which has 15 calories. A typical sugar cube is about 2 grams, which has about 9 calories, and a typical sugar packet, like those served with tea or coffee in some restaurants, has about 3 grams, or 11 calories. These calories are also empty, in the sense that they impart no other nutritional value: no vitamins, minerals, or protein.
    Milk adds calories and nutrients
    Milk or cream can be a big contributor to the calories in tea. These calories come from both sugars (like lactose, naturally occurring in dairy products) and fat in non-skim milk. One fluid ounce of whole milk (which is a lot more than most people put in their tea) has only 18 calories, 9 of which are from fat. Half-and-half has 39 calories per fluid ounce, 30 of which are from fat. Skim milk has 10 calories per fluid ounce, none of which is from fat.

    Unlike sugar, milk also adds significant nutritional value. Milk contains protein, about 1 gram per fluid ounce, and some vitamin A, and also is a good source of calcium. Vitamin A is a fat-soluble vitamin, so it is not well-absorbed from skim milk.


    How Many Calories Are in a Glass of Milk?
    Last Updated: Aug 16, 2013 | By Michelle Lawson
    [​IMG]
    Milk is a good source of calcium. Photo CreditJupiterimages/Comstock/Getty Images

    Milk is a good source of calcium and vitamin D. Milk is not only a popular drink, but it is also used for cooking and in cereal. Milk is available as whole milk, 2 percent, 1 percent and skim.

    Calories
    One serving of whole milk is equal to 1 cup and contains 146 calories with 71 calories from fat. A 1 cup serving of 2 percent milk contains 122 calories with 43 calories from fat. The same serving of 1 percent milk contains 102 calories with 21 calories from fat. Each serving of skim milk contains 86 calories with 4 of those calories from fat.

    Minerals
    Based on a 2,000-calorie-per-day diet, each serving of whole milk and 2 percent milk contains 28 percent daily value of calcium. Each serving of 1 percent milk contains 20 percent daily value of calcium. Skim milk contains 50 percent daily value of calcium. Whole milk contains 349 mg of potassium, while 2 percent and 1 percent milk contain 366 mg of potassium per serving. Skim milk has 410 mg of potassium.


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