Will the legacy of Nelson Mandela, who passed away last week at age 95, be cheapened by all kinds of consumer goods? â€œFrom political posters to bottles of wine and kitchen aprons, the face and name of Nelson Mandela are a potent commercial and political brand in South Africa,â€ reports Reuters. Mandela divided the management of his legacy between a series of trusts to handle his finances and the Nelson Mandela Foundation, which serves as custodian of his wider moral legacy, the news service reports. A portion of the revenue from Mandela Foundationâ€™s 46664 clothing line â€” named for his prisoner number during his years at Robben Island --and from artwork pays for family membersâ€™ education, according to Reuters. Mandela didnâ€™t sanction everything that uses his name. There are dozens of companies registered with the South African government that use the Mandela name. Among some of those products is â€œHouse of Mandela,â€ a line of wines started by one of Mandelaâ€™s daughters and a granddaughter. Mandela had said he didnâ€™t want to be associated with alcohol or tobacco, Reuters reported. â€œThe scramble for control of the Mandela legacy -- both financial and moral -- will involve his family, the ruling African National Congress (ANC), and the Nelson Mandela Foundation he set up to protect his broader message,â€ Reuters writes. â€œAt stake is the inheritance that will go to Mandelaâ€™s more than 30 children, grandchildren and great grandchildren, some of whom already use the Mandela name and image to market everything from clothing to reality TV.â€ Mandelaâ€™s grandchildren created a collection of caps and sweatshirts with Mandelaâ€™s image under the brand â€œLong Walk to Freedom,â€ the title of their grandfatherâ€™s autobiography. â€œThis is what we are, in a sense, entitled to, that my father worked for, and he did it with his own hands to create something for the welfare and upkeep of himself and his children,â€ daughter Makaziwe Mandela told the Financial Times in April. Why is it wrong or â€œsacrilegiousâ€ for Mandelaâ€™s children to profit in this way? she asked. The Branding of Nelson Mandela - The Washington Post I wonder did the same thing happen after the death of the Mahatha all those years ago after his death w.r.t his family trying to cash in on the name?