Staff strip naked to improve morale Staff at a design and marketing company in Newcastle spent a day working together naked after being told it would improve their morale. By Ben Leach Published: 12:00PM BST 02 Jul 2009 Despite some initial reluctance, nearly all the staff took off all their clothes. David Taylor, a business psychologist, told workers at design and marketing onebestway, in Newcastle upon Tyne, that a Naked Friday idea would boost their team spirit. He was called in to help the firm after six staff members were forced into taking redundancies at the start of the credit crunch. He said: "Inviting an organisation to go naked is the most extreme technique I've used. It may seem weird but it works. It's the ultimate expression of trust in yourself and each other." Despite some initial reluctance, nearly all the staff took off all their clothes – except for one man, who wore a posing pouch, and one of two female workers, who kept on black underwear. Sam Jackson, 23, the house manager, was the only woman to go fully naked. She said: "It was brilliant. Now that we've seen each other naked, there are no barriers. "We weren't put under pressure. If we wanted to come in clothed or in our underwear, we could. But I love my body and wasn't ashamed. "We're all beautiful, whether we've got big bodies or small ones." Miss Jackson, who suffers from cerebral palsy, said: "It took a week of David being in the office for us to build up courage. The first few steps were very nerve-racking but, once I got to my desk and got used to it, I felt totally comfortable. "It was emotional but we found we were much more able to talk to each other honestly – and have been since. The company has improved massively." The experiment in April was filmed for a one-off TV show, Naked Office, to be screened on July 9 on cable channel Virgin 1.