Royal Enfield opened its first exclusive stores in Madrid, Spain and Paris, France. These stores are a part of the Indian motorcycle maker’s growth strategy to expand exports to Europe. The Royal Enfield store in Madrid These Royal Enfield stores will only be selling the Continental GT, Classic 500 and Bullet 500 in limited colour options. Motorcycle apparel and accessories will also be retailed in these stores. At the inauguration, Royal Enfield also showcased the limited edition Despatch Rider motorcycle with three colour options – Battle Green, Desert Storm, Squadron Blue. Arun Gopal, international business head, Royal Enfield said, “France and Spain represent two of the most important markets for us in Europe. We have witnessed immense growth in both France and in Spain, which is fuelled by our close proximity to the customers in these regions through a wide distribution network and increasing dealerships in the past few months. Our evocative product range available at an accessible price point is what appeals to motorcycling enthusiasts in these markets. The exclusive stores are part a of Royal Enfield’s new retail strategy, showcasing our brand philosophy of ‘pure motorcycling’ in every aspect of the Royal Enfield ownership experience.” The Royal Enfield Despatch Rider edition The theme for the concept stores is inspired from what RE believes could be the “living room of a motorcycling enthusiast.” Before these stores, Royal Enfield had been selling its motorcycles through over 80 dealerships in France and 25 in Spain. Royal Enfield plans to open three more such stores in 2016.