Pakistan WSJ Ad Unlikely to Change Narrative
Pakistan has taken out a half-page advertisement in The Wall Street Journal to coincide with the 10th anniversary of the Sept. 11 attacks in an attempt to shift what Islamabad feels is an anti-Pakistan narrative in the American media.
"Which country can do more for your peace?" the ad asks, sitting below a story on page A10 of the U.S. Journal's Saturday/Sunday edition titled "When the Towers Came Down."
"Since 2001 a nation of 180 million has been fighting for the future of world's 7 billion!" it continues."Can any other country do so? Only Pakistan"¦Promising peace to the world."
Pakistani army and civilian officials complain that in the U.S. their country is often portrayed in the media and by members of Congress as a double-dealing ally that takes billions of dollars in U.S. aid but secretly helps the Taliban kill U.S. soldiers.
Pakistan's leaders have been publicly trying to promote a competing narrative, but with almost no success.
In their telling, Pakistan did foster Islamist militant groups, first to fight Soviet troops in Afghanistan and then Indian soldiers in Kashmir. Pakistan military and civilian officials point out the U.S. was all for the Mujahideen war against Moscow in the 1980s. But in the past decade, Pakistan's army has severed its links with militants, who have unleashed a bloody war against Pakistan's army and government, according to Islamabad's narrative.
Pakistani officials regularly tell this version of events in public speechs and to visiting U.S. officials and journalists. The military has even made a local TV drama featuring real soldiers to publicize its sacrifices in the war against militants.
The advert in the Journal seeks to give the message to a wider audience.
To underline its point, the ad carries a picture of Benazir Bhutto, Pakistan's former prime minister who was assassinated by Islamist militants in 2007, next to the slogan, "The promise of our martyrs lives on"¦"
The ad cites a series of statistics. Almost 22,000 Pakistani civilians have died or been seriously injured in the fight against terrorism, the ad said. The army has lost almost 3,000 soldiers. More than 3.5 million people have been displaced by the fighting and the damage to the economy over the past decade is estimated at $68 billion, it added.
People will quibble with these statistics from a country where reporters often find it difficult to get basic data.
It was not clear whether the ad was carried in other U.S. publications. Pakistan's government also tried to place it in the New York Times. The Times asked for "more clarity in the ad about who was placing it," according to a spokeswoman for the newspaper. The Times did not hear back from the government and so has not yet run the ad, she said.
The ad as printed in the Journal carries a line at the bottom in small font saying "Government of Pakistan" next to a web address for the government. A spokeswoman for the Journal declined to comment.
Will the advertisement be effective in shifting the narrative? It's unlikely.
The points raised are all fair enough. Pakistan has been hammered by suicide bombings by Islamist militants against civilian and army targets. It's perhaps fair to say that many in the U.S. have failed to recognize the changes in Pakistan, especially in the past few years, that have led to its domestic war against militancy.
Still, many in the U.S. and elsewhere are likely to shrug their shoulders. In the U.S. and India, where Pakistani-based militants are viewed as a daily threat to security, many politicians, analysts and ordinary citizens blame Pakistan for failing to stop the export of terrorism and being selective in which Islamist militant groups they go after.
Pakistan has waged a war against homegrown Pakistan Taliban militants for the past three years, suffering large casualties. But U.S. defense officials say publicly they are concerned that the country continues to protect Afghan Taliban fighters that don't attack inside Pakistan. It's these fighters who use Pakistan soil as a base from which to launch attacks on U.S. forces in Afghanistan, they say.
Some U.S. officials say they believe Pakistan's argument that it's too stretched fighting the Pakistan Taliban to open new fronts in its war against militants. But many members of Congress and U.S. defense officials say Islamabad wants to keep ties strong with the Afghan Taliban so it can influence politics over the border once the U.S. pulls out its troops by 2014.
India blames Pakistan for failing to crack down on Lashkar-e-Taiba, the militant group which carried out the attacks on Mumbai in 2008, killing over 160 people, and has hit Indian targets in Afghanistan. LET has not carried out any attacks against the Pakistan state.
Pakistan WSJ Ad Unlikely to Change Narrative - India Real Time - WSJ
