Omar hits out at Idea pashmina shawls ad, says it's misleading

Discussion in 'Members Corner' started by Ray, Apr 21, 2014.

  1. Ray

    Ray The Chairman Defence Professionals Moderator

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    Omar hits out at Idea pashmina shawls ad, says it's misleading

    New Delhi: Jammu and Kashmir Chief Minister Omar Abdullah has accused Idea Cellular of fooling people through its 'no fooling' advertisement.
    Pointing out an ad on a Kahmiri handicraft salesman, Omar has said that the ad is misleading as the pashmina shawls are not supposed to pass a ring test as projected in the ad.

    "Dear @ideacellular your ad is wrong & totally misleading. Pashmina shawls aren't supposed to pass a ring test, that's a shatoosh shawl," Omar tweeted.

    He has also hit out at Idea for projecting Kashmiri salesmen as 'crooks'. "It's also insulting to the hundreds of honest Kashmiri handicraft salesmen when the image projected is that of crooks @ideacellular," he tweeted.

    he Idea ad shows two women buying pashmina shawls at a store where the salesman assures them of the quality. They then show him a Whatsapp video saying pashmina shawls are supposed to pass a ring test.

    Dear @ideacellular your ad is wrong & totally misleading. Pashmina shawls aren't supposed to pass a ring test, that's a shatoosh shawl 1/2
    — Omar Abdullah (@abdullah_omar) April 19, 2014


    It's also insulting to the hundreds of honest Kashmiri handicraft salesmen when the image projected is that of crooks @ideacellular 2/2
    — Omar Abdullah (@abdullah_omar) April 19, 2014

    Omar hits out at Idea pashmina shawls ad, says it's misleading - IBNLive

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    {ashmina Goats of Ladakh

    Pashmina is a fine cashmere wool. This wool is obtained from the Pashmina goat, which is a special breed of goat indigenous to high altitudes of the Himalayas.

    Pashmina and Cashmere are derived from mountain sheep. The difference between Pashmina and Cashmere is the fibre diameter. Pashmina fibres are finer and thinner than cashmere fibre, therefore, it is ideal for making light weight shawls and even scarves. The fibre is between 14-19 microns. Such fine fibre cannot be woven in machines.

    Shamina (Persian for "emperor's wool") are Pashmina wool with an average fibre diameter of 13 micrometres


    Shahtoosh, a Persian word means "king of fine wools". It is woven with the down hair of the Tibetan antelope (chiru). The chiru antelope live in one of the harshest environments on earth, at an altitude of over 5,000 metres. Their special type of down fur, which is both very light and warm. The incredible fineness makes it virtually impossible to handle except by the expert weavers in Kashmir.

    [​IMG]

    [​IMG]
     
    Last edited: Apr 21, 2014
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  3. Eesh

    Eesh Regular Member

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    Now DFI will discuss such trivia? Huh.
     
    vijaytripoli likes this.
  4. VIP

    VIP Ultra Nationalist Senior Member

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    Abdullahs are given unnecessary importance.
     
  5. Eesh

    Eesh Regular Member

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    Does this thread deal with some important political issue? How is political scenerio affected if pashmina shawl does or does not pass the ring test?
    It should locked or even better deleted.
     
  6. Ray

    Ray The Chairman Defence Professionals Moderator

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    This is for education.
     
  7. Yusuf

    Yusuf GUARDIAN Administrator

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    Lol Idea is Ullu banaving!! Omar Abdullah should say no Ullu banaving! No Ullu banaving!!
     
  8. fallenwarrior

    fallenwarrior Regular Member

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    Thanks sir,
    I have been on a tour to kashmir and it isn't the saint's land as omar tries to project,crooks are there but people are warm too.
    However i too was mislead into thinking this was a true test for Pashmina woolens.True that its hard to find out the truth!
     
  9. Eesh

    Eesh Regular Member

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    For education? Make it sticky then.
     
  10. Ray

    Ray The Chairman Defence Professionals Moderator

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    There is no doubt that all are fooled by the Kashmiri shopkeepers.

    In fact, there are four prices for the same goods:

    1. For Western Tourists.
    2. For Indian tourists.
    3. For the Army who know them well.
    4. For Kashmiris, who know their ways better.
     
  11. Ray

    Ray The Chairman Defence Professionals Moderator

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    Member's forum is the area for such issues.
     

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