Vishwarupa
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New Shanti Sagar opens its first outlet in New York
22nd Nov 2013
Associate News Network: Marshall Wayne
Thousands wait in the queue to have a taste of the Masala Dosa at New Shanti Sagar, NY.
NYPD had to deploy special forces to take control of the situation at the opening of New Shanti Sagar's first outlet in New York.
Opening its first hotel in New York, Indian fast food giant New Shanthi Sagar on Friday said it is taking the Indian delicacies to its 900 hotels across the world.
"In the US, Indian delicacies are famous for their spicy curries. We not only sell vadas and masala dosas in our stores here in India, but also want to take it all across the world." New Shanthi Sagar Group president - Asia Pacific (Channel Development and Emerging Brands) Sadanand Shetty told reporters here.
"What we discovered over the last year is, there are top quality delicacies prepared using rare Indian spices grown only in India. We thought it to be a great idea to get the world to taste our masalas."
He said "There is a bigger opportunity to take Indian delicacies across the globe in our hotels in other countries. So we are working for doing that -- we are very optimistic about that opportunity and we are very excited about it."
Some of the best Indian delicacies are directly sourced from South India. Some of them include Idli Vada, Dosa,Puri Sagu, Khara Bath and Kesari bath to name a few.
The diminishing number of Mc Donalds and other fast food joints in the US this has opened up opportunities to overseas investors and New Shanthi Sagar Group is the first one that seems to have cashed in on this. Coca Cola has also tied up with them in offering special combos.
The company will open two more stores by the end of the year at SFO and in Palo Alto.
New Shanti Sagar opens its first outlet in New York
:thumb:
22nd Nov 2013
Associate News Network: Marshall Wayne
Thousands wait in the queue to have a taste of the Masala Dosa at New Shanti Sagar, NY.
NYPD had to deploy special forces to take control of the situation at the opening of New Shanti Sagar's first outlet in New York.
Opening its first hotel in New York, Indian fast food giant New Shanthi Sagar on Friday said it is taking the Indian delicacies to its 900 hotels across the world.
"In the US, Indian delicacies are famous for their spicy curries. We not only sell vadas and masala dosas in our stores here in India, but also want to take it all across the world." New Shanthi Sagar Group president - Asia Pacific (Channel Development and Emerging Brands) Sadanand Shetty told reporters here.
"What we discovered over the last year is, there are top quality delicacies prepared using rare Indian spices grown only in India. We thought it to be a great idea to get the world to taste our masalas."
He said "There is a bigger opportunity to take Indian delicacies across the globe in our hotels in other countries. So we are working for doing that -- we are very optimistic about that opportunity and we are very excited about it."
Some of the best Indian delicacies are directly sourced from South India. Some of them include Idli Vada, Dosa,Puri Sagu, Khara Bath and Kesari bath to name a few.
The diminishing number of Mc Donalds and other fast food joints in the US this has opened up opportunities to overseas investors and New Shanthi Sagar Group is the first one that seems to have cashed in on this. Coca Cola has also tied up with them in offering special combos.
The company will open two more stores by the end of the year at SFO and in Palo Alto.
New Shanti Sagar opens its first outlet in New York
:thumb: