Nation Branding : Product-Country Image

Discussion in 'Members Corner' started by mehrotraprince, Nov 29, 2013.

  1. mehrotraprince

    mehrotraprince Regular Member

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    Location:
    India
    Higher standards of living coupled with better affordability of worldwide transportation, increasing
    development of worldwide communications, and the globalization of markets all contribute to the fact that
    people know much more about countries than they did in the past. Thus, they are more likely than ever to
    have formed organized mental representations about countries.

    So I would like to name some Products which represent a particular Nation........basically products which are strongly linked to the image of a particular country.

    India - IT, diversity.
    China - Mass production, low cost.
    Japan - Robots, high tech equipments.
    Germany - Cars
    Italy - Ferrari
    Saudi Arabia - Oil
    USA - Superpower
    UK - Colonist



    Please add your views........ what comes first to your mind when you hear a country name.
     
    Last edited: Nov 29, 2013
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