Mahindra Launches Electric Car

Discussion in 'Economy & Infrastructure' started by LETHALFORCE, Mar 19, 2013.

  1. LETHALFORCE

    LETHALFORCE Moderator Moderator

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    India Launches A $15,000 Electric Car, With No Help From The Government - Forbes


    As India’s first new electric car in more than a decade was officially launched today in New Delhi, one thing was glaringly absent: a hoped-for government subsidy of at least 150,000 Indian rupees (U.S. $2,769) that would make the car actually affordable.

    The Mahindra e2o (pronounced ee-two-oh) is a two-door, four-seater hatchback with snazzy styling and amenities that are rare in Indian cars, such as an automatic transmission and the ability to lock the car and work the A/C with a mobile app. It will inoculate its buyers from rising gas prices, provide relief from tailpipe exhaust on India’s polluted streets, and (if enough people buy it) stem India’s contribution of planet-warming greenhouse gases.

    But drivers will also find that, outside of New Delhi, the car will cost more than $15,000, thousands of dollars more than comparable gas-powered vehicles that have more range and power. (Delhi has its own subsidy that drops the price to $11,003). The lithium-ion battery allows a range of 100 kilometers (62 miles) before recharge, and a top speed of 80 kilometers (50 miles) an hour — also significantly less than similar gas-powered hatchbacks. Drivers will be paying top dollar, without any of the government subsidies that are offered to electric-car buyers in the U.S., Europe or China.

    “The Mahindra e2o is a near perfect amalgam of the dramatic advancements in automotive technology, electronics and information technology – a unique synthesis that we believe will help us shape and co-create, with our customers, the future of personal mobility solutions, as we know them,” said Chetan Maini, the founder of Reva, at the unveiling at New Delhi’s India Gate.

    The event was also attended, ironically, by the government ministers of renewable energy and heavy industry, who have so far failed to deliver a subsidy that Mahindra considers crucial to the car’s fortunes. The government has lagged in its promise to create a $4.13 billion program to support electric transportation. Maini told me in January that he expected that plan to give a rebate of at least 150,000 rupees to each buyer of an e20. Since today’s announcements were silent on the subject, it appears that Mahindra decided to roll out the car despite its prohibitive, unsubsidized price.

    The company announced the price as 596,000 rupees ($11,003), but that’s only the price in the capital city of New Delhi, which offers a 29 percent subsidy on the purchase of electric cars. Without that subsidy, other Indians will pay closer to 839,000 rupees ($15,489). The car will first be sold in the major cities of Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chandigarh, Kochi and Ahmedabad.

    That puts the car above the price range of comparable gas-powered hatchbacks in India, such as the the Maruti Suzuki Swift, which starts at 449,000 rupees ($8,289) and nearly double the price of economy models like the Maruti Alto, which starts at 321,000 rupees ($5,926). The price tag also means that Mahindra fell short of its goal of pegging the car at 15 to 20 percent above the sticker price of gas-powered cars, as articulated by Pawan Goenka, the president of Mahindra’s automotive and farm sector.

    The e20 is a second act for electric car maker Reva, which for more than a decade struggled to win acceptance of its first offering, the REVAi. In 2010, as Reva was planning its new wheels, the company was purchased by the Indian industrial conglomerate Mahindra. Several months ago, Mahindra Reva debuted its new factory, which it expects to make 30,000 e2os a year within three years.

    The e2o is a significant improvement in style over the utilitarian REVAi, but the first test drives are getting mixed reviews.

    This tweet, made soon after the launch, seems to sum up both the promise and the problems of today’s subsidy-free launch of the e2o.
     
    A chauhan and Raj30 like this.
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  3. pmaitra

    pmaitra Moderator Moderator

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  4. Jagdish

    Jagdish Regular Member

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    When will mahindra design & produce UAV's , Fighters , Regional jets , FICV , Battle tank , 155mm howitzer , Ammunition etc:confused:
     
  5. Armand2REP

    Armand2REP CHINI EXPERT Veteran Member

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    100km... the battery would be dead on my way home from work.
     
  6. asianobserve

    asianobserve Elite Member Elite Member

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    Pardon my French but this car looks hideous...

    [​IMG]

    Mahindra should know that car is a lifestyle product. You must not only be able to travel from points A-B but you must feel good and proud driving it. On the feel good department looks tops the list.
     
  7. Jagdish

    Jagdish Regular Member

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    For him anything that is not Made in France is substandard or not scrap material ,

    The Car looks top class for me , why should we give a crap to a french bias
     
  8. Illusive

    Illusive Senior Member Senior Member

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    I hope public transport uses such electric vehicles eg: rickshaw. The pollution level will be substantially decreased.
     
  9. A chauhan

    A chauhan "अहिंसा परमो धर्मः धर्म हिंसा तथैव च: l" Senior Member

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    Electric car is the future of the car industry, I hope we'll see a speedy developments in this technology.
     
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  10. asianobserve

    asianobserve Elite Member Elite Member

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    Sorry but it looks crappy. No amount of teary-eyed nationalist flag waving can change that.

    I don't think it would cost much for Mahindra to consult any of these established Italian car design companies:

    Bertone
    Boano
    Boneschi
    Carcerano
    Castagna
    Fioravanti
    Frua
    Ghia
    Giugiaro
    I.DE.A Institute
    Italdesign Giugiaro
    Marazzi
    Pininfarina
    Scaglietti
    Stola
    Touring
    Vignale
    Zagato

    Or any industrial design or car design companies from Germany, UK, France, US or even South Korea.
     
    Last edited: Mar 19, 2013
  11. sayareakd

    sayareakd Moderator Moderator

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    Cant they have additional petrol option in same car?
     
  12. Bangalorean

    Bangalorean Stars and Ambassadors Stars and Ambassadors

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    Looks are a highly subjective thing. A girl told me that it looks really "cute" the moment she saw the picture.

    For this reason, looks are hardly the parameter on which we should judge a vehicle. Look at the statistics - hard figures like kilometers per charge, time taken to charge, etc. You should also consider the build quality, quality of electrical fixtures, and so on.

    It doesn't matter if you find it "hideous" - there are many who will find it "cute and adorable" - and that does not make them "teary eyed nationalists".
     
  13. asianobserve

    asianobserve Elite Member Elite Member

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    Without intending to really offend the person in the picture, but can I ask you: Does the girl in the picture below look beautiful/appealing to you?

    [​IMG]

    There are widely accepted parameters of beauty especially in the highly competitive automotive industry. And I think the standard or accepted idea of what aesthetically appealing in cars transcends countries and cultures. That's why if you notice the successful car companies are those that are able to produce appealing cars. The Koreans are surprisingly very aggressive and quiet effective in this area lately (Proton also produces appealing models).
     
  14. asianobserve

    asianobserve Elite Member Elite Member

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    Without intending to really offend the person in the picture, but can I ask you: Does the girl in the picture below look beautiful/appealing to you?

    [​IMG]

    There are widely accepted parameters of beauty especially in the highly competitive automotive industry. And I think the standard or accepted idea of what aesthetically appealing in cars transcends countries and cultures. That's why if you notice the successful car companies are those that are able to produce appealing cars. The Koreans are surprisingly very aggressive and quiet effective in this area lately (Proton also produces appealing models).
     
  15. Vishwarupa

    Vishwarupa Senior Member Senior Member

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    It would become Hybrid car not electric car & will cost more, because it will have 2 engines.
     
  16. Bangalorean

    Bangalorean Stars and Ambassadors Stars and Ambassadors

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  17. Blackwater

    Blackwater Veteran Member Veteran Member

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    @ asianobserve, why you are not observing your pic on ur post:taunt::taunt::taunt:
     
  18. Blackwater

    Blackwater Veteran Member Veteran Member

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    these are for city use not for highways. anyhow u can try hybrid cars
     
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  19. Armand2REP

    Armand2REP CHINI EXPERT Veteran Member

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    I ask why they can't show the product? They want to sell a car or just get people to think about environment?
     
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  20. Armand2REP

    Armand2REP CHINI EXPERT Veteran Member

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    Renault makes full electric drive with 220km range. The only 100km vehicle, the Twizy, is not a car, it is a heavy quadricycle. I don't know why Mahindra is making such short range sedans.
     
  21. Blackwater

    Blackwater Veteran Member Veteran Member

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    True,apart from Renault, Chevy volt is also one of the cars better known as Opel volt in EU.

    [​IMG]



    Main reason for M&M to make small electric car is due to 2 main Indian reason

    price factor

    roads and traffic, parking


    may be in future when this concept popularize in India, companies can introduce big electric cars..
     
    Last edited: Mar 19, 2013

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