IRS 2012 Q4: The Hindu loses 94K readers, while HT adds 34K

Discussion in 'Politics & Society' started by parijataka, Mar 29, 2013.

  1. parijataka

    parijataka Senior Member Senior Member

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    Communist rag.

    IRS 2012 Q4: The Hindu loses 94K readers, while HT adds 34K

    As compared to the Indian Readership Survey (IRS) 2012 Q3 data, where seven of the top 10 English dailies saw growth in Average Issue Readership (AIR), this time the picture is not as optimistic. Only five of the top 10 English dailies have seen growth in AIR this quarter.

    The Times of India, which had seen growth in the previous quarter, has witnessed decline in this quarter. In the previous quarter, TOI registered marginal rise of 10,000 readers but has lost 38,000 readers in Q4.

    However, Hindustan Times, which had added 19,000 readers in the previous quarter, has registered almost double the number of readers with the maximum growth of 34,000 readers this time around, garnering an AIR of 3,820,000 in Q4 from 3,786,000 in IRS 2012 Q3.

    The Hindu, placed in the third spot, has seen the deepest decline in readership among English dailies, losing 94,000 readers. The daily had recorded an AIR of 2,258,000 in Q3 and added 50,000 readers in the previous quarter. The AIR of The Hindu is 2,164,000 in IRS Q4 2012.

    The other dailies that have seen growth this quarter are The Telegraph, DNA, Mumbai Mirror, and The Tribune. The Telegraph has registered an AIR of 1,265,000 in Q4, while DNA has recorded an AIR of 972,000. Mumbai Mirror’s Q4 AIR stands at 819,000, while The Tribune has garnered an AIR of 671,000, adding 18,000 readers and reaching the ninth position.

    On the other hand, Deccan Chronicle has seen a drop in AIR, from 1,051,000 in IRS 2012 Q3 to 1,020,000 this quarter. It’s decline for The Economic Times as well. The business daily lost 18,000 readers during the quarter, bringing down its AIR to 735,000 in Q4. The New Indian Express too has seen marginal decline in readership and reached last position, recording an AIR of 652,000 in IRS 2012 Q4 in comparison to 664,000 in IRS Q3 2012.
     
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  3. agentperry

    agentperry Senior Member Senior Member

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    fall of hindu shows loss of intellect in indian population
     
  4. Daredevil

    Daredevil On Vacation! Administrator

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    That's what happens when a news paper indulges in anti-India propaganda by joining hands with our enemies. Any one remember the malicious articles Pravin Swamy written against Indian Army (citing unnamed paki sources) during Indian soldiers beheadings few months ago. All these reports were rejected by Army Chief himself.
     
  5. agentperry

    agentperry Senior Member Senior Member

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    reality hurts. but thats not the reason of hindu's fall..its really lack of brain in indians that accounts to hindu's fall
     
  6. tramp

    tramp Senior Member Senior Member

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    One major reason why The Hindu readership has fallen is because of its stand against politicizing India's relationship with Sri Lanka. They have stuck to a principled stand which has been against the populist stand of all TN political parties. I do not have the breakup of the readership fall, but I am sure the most affecte would be southern coastal towns of Tamil Nadu.
     
  7. blank_quest

    blank_quest Senior Member Senior Member

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    Your propositions on the first place itself is preposterous and biased. Does by your standard should I infer that who-so-ever reads 'The Hindu' is 'full of brain' or 'intelligent'?
     
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  8. agentperry

    agentperry Senior Member Senior Member

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    person caring about knowledge, quality journalism and facts will never leave hindu for other newspaper.

    im not undermining HT, its another good paper, indian express, another master piece.

    there is a reason why indian bureaucracy and elite rely on hindu. many newspaper since independence went on the path of commercialization and right now the quality of journalism paper like toi rely on, is pathetic.

    i admit my initial reaction was more of knee jerk type but still if you read hindu without any bias there is thorough research behind every article, a feature absent in toi and to some extent ht
     
  9. arnabmit

    arnabmit Homo Communis Indus Senior Member

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    No, Fall of hindu shows hatred for Anti-India Pravin Swamy by the Indian Population.

     
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  10. agentperry

    agentperry Senior Member Senior Member

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    give me a reaon for not believing what he said, fraticide is rampant in army, nyoma incidence is fresh, why cnt there be any beheading by indian army.

    i dont know about you but i felt great satisfaction after reading that article, at least i felt great that indian army can reply in a manner understandable to enemy
     
  11. tramp

    tramp Senior Member Senior Member

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    Come on, decisions on newspapers are not made on the basis of one author or article, but overall policies towards some of the more popular issues.
     
  12. arnabmit

    arnabmit Homo Communis Indus Senior Member

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    Well, I for one stopped trusting the hindu solely due to Pravin Swamy.

     
  13. agentperry

    agentperry Senior Member Senior Member

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    its absolutely true that a person reading toi for say 5 years cant read hindu in one go. the language and the quality of hindu is much much superior to toi. today anyone can go any ias aspirant and if check that he is reading hindu. many ias related magzine copy exactly from hindu articles.

    moreover one can also give me there email ids so that i can forward a mail showing ownership of indian media houses. ( only etv is fully indian owned and operated, rest are foreign own, i admit hindu have swiss ownership)
     
  14. blank_quest

    blank_quest Senior Member Senior Member

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    What The Hindu does is not researched journalism instead publishes articles by an elite editorial cache of people belonging to different layers of 'elite class' who suffer from 'poor-people-hungry-people' syndrome and shows that emulating 'socialism is solution to every problem'.. so much intellect that anyone can predict it but what for ?
     
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  15. agentperry

    agentperry Senior Member Senior Member

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    after reading same articles you can see who had written them, none is coming from insignificant group. poor people hungry people are there in our country. toi people are in habit of reading only the headlines and not the whole article.
    if you read the entire article then you will come to know that not only success of govt programs and shortcomings they show and compare the state of india in the recent years.

    if you are reading hindu then just dont go by heading.

    if you are giving ias examination and if you are thinking that like many public forum(dfi one of them, where people like goodie goodie things) they too like to hear all good then you not gonna make it to selected list.

    india is still home to many poor and one way ignorant indian can think of is killing them all to make india rich. sorry bro thats not gonna work.

    hindu is the only newspaper which highlights the drifting of naxalism from its core aim to extortion and looting. other just write how many died blah blah.

    yes i agree that what hindu publishes is not deary to eyes but thats not a malafide act but a brave act of showcasing what still holds us back
     
  16. natarajan

    natarajan Senior Member Senior Member

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    The hindu ,should be throw from business just in the name sake its the hindu
     
  17. blank_quest

    blank_quest Senior Member Senior Member

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    I don't want exalt myself but am reading the Hindu since last 3 years or so and I find a kind of 'superiority' complex over readership of 'The Hindu' . First of all IAS is not for 'extra ordinary brainy intelligent smart people' (there are exceptions but its not the rule) it has and been for every kind of people. It just requires persistence and patience. For having an opinion I find that there are less-papers that discuss the policy-paradigm of the governance models in India and that's where 'The Hindu' excels but again with an agenda. If anyone reads the Yojana magazine its quite amazing. Any one can criticize but 'the right way' of criticism is important and thats where 'The Hindu' brings in elite mass of the people. Again its not researched journalism but elite discussions as majority of Indians are not very well versed in English.
     
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  18. agentperry

    agentperry Senior Member Senior Member

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    ????? couldnt get you
     
  19. natarajan

    natarajan Senior Member Senior Member

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    namesake the hindu ,but its always anti hindu,so it should be thrown from business
     
  20. agentperry

    agentperry Senior Member Senior Member

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    it was never about being hindu or muslim.
     
  21. natarajan

    natarajan Senior Member Senior Member

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    my personel opinion ,any way its anti india too
     

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