Wardrobe makeover for 1.3million Railway employees to go the Khadi wayesigner Ritu Beri’s promotion of Make in India
NEW DELHI July 27: The government’s wardrobe makeover began with Prime Minister Narendra Modi’s famous monogrammed suit. That trend will continue with designer uniforms for railway staff very likely made of Khadi that the government hopes will “instill a sense of pride” in the nearly 1.3 million railway employees.
Fashion designer Ritu Beri was hired by the government to design a new uniform for railways personnel, presented a set of four ‘themes’ for the uniform to the railway ministry-Indian tribal art,rustic coins and currency of the ‘golden period,legacy of India’s erstwhile nawabs,vibrant soul of India-a fusion.
Ritu Beri apparently agreed to do the designing ‘free of charge’.
A blog post titled ‘
Sarkari Begum‘, which went viral on social media, hinted that it was proximity to those in power rather than talent or design reputation that may have been at play.
Beri did not immediately respond to the row.
Beri’s first ‘theme’ for the uniform is Indian tribal art. The second one is based on “rustic coins and currency of the ‘golden period’ of the country”. It’s unclear which ‘golden period’ Beri is drawing inspiration from.
The couture designer’s third theme spotlights the legacy of India’s erstwhile nawabs.
The fourth theme showcases the “vibrant soul of India”, which is defined as a fusion of “everyday elements of culture, business, music and entertainment”, the report says.
Beri appears to be the go-to designer for government projects.
In 2007, Air India hired her to give its crew a makeover. For the national carrier’s uniform, Beri drew inspiration from Orissa’s Konark Sun Temple. The colour palette was red, orange, black and white.
For the 1.3 million employees of the Indian Railways, the ministry has a more ambitious agenda.
“The idea behind the new uniform is to instill a sense of pride and belonging in railwaymen,” a railways ministry statement said.
Beri added: “The look of the uniforms will be an ode to India and Railways to get designer uniform her exoticism. The focus is to reflect modern India whilst respecting our deep rooted tradition and culture, thus reflecting the ‘Glory of India’. The uniforms will be Indo-western in cut and silhouette, with comfort being the most important factor.”
As for her involvement with the Railways uniform, she said: “I am a big fan of our Prime Minister as well as our Railway Minister. I was hugely impressed when the Indian government released the rail budget this year.
“Designer Ritu Beri will design uniforms for many of our employees including the station master, loco pilot, train ticket examiner and guards. The agenda is to get new uniforms for all employees who interact directly with the passengers,” Railways board spokesman Anil Saxena said in May.
Beri yesterday suggested a competition to seek feedback from citizens and staff about which theme they prefer.
Railways Minister Suresh Prabhu will now consult with the stakeholders and the various railways unions.
“A committee will be set up to evaluate design, study different options, pricing and suitability,” a statement from the ministry said.
These uniforms will also very likely be in the hand-spun Khadi fabric, because Beri has often talked about promoting Khadi.
The designer is an advisor to the Khadi and Village Industries Commission, a statutory body created to promote Khadi.
If she chooses Khadi as her fabric for the railways staff’s uniform, that would be a boost for Prime Minister Narendra Modi’s ‘Make in India’ plan and will also showcase a ‘Made in India’ product.
“It’s a grand fabric of India. I will try to give Khadi a makeover to set its foot in the global fashion scenario. Khadi is a breathable, comfortable and ‘Made in India’ organic fabric. However, it has never been considered fashionable. It was the powerful pre-Independence fabric of India and now we need to make it the fabric of the moment,” Beri told IANS in an interview in April.
http://www.indialivetoday.com/wardr...er-ritu-beris-promotion-make-india/15948.html