India as a World Soft Power

The Messiah

Bow Before Me!
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soft power nonsense is to delude potential hard power to not grow into a power.

i agree that soft power is good now but not in a few decades when we will be more developed and will have to take care of our own interests.
 

niharjhatn

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LOL who gives a s*** about Bollywood and Indian food, if they are how we should measure our power, we really have no chance.

A true power shouldn't care what the rest of the world thinks of it. Maintenance and refinement of its own culture, and the improvement of the living standard of its own citizens should be key. Bollywood and freaking Sashi Tharoor are the complete antithesis of this. After his own failure in government, rats on about India as a soft power. What kind of joker is he.
 

Blackwater

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I don't believe in soft power. no time for Gandhi giri especially against chini and paki. They don't understand language of love.

I believe in " Jiski lathi uski bhans"
 

Blackwater

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Following video shows a light hearted, soft power effect India's bollywood has upon masses from different countries.

This is marketing buttering to Indians. These all foreign airlines earned lot on Indian routs. They clocked 95% occupancy on Indian routs. So we Indian are their bread and butter...
 
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niharjhatn

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Readily available religious enlightenment of India has provided salvation and shelter to doers; when explaining exceptional phenomenon.
Cultural influence of ancient India has had a powerful influence no doubt - and the Jewish community especially appear to be understanding of some of the similarities - the open ended embracing of all cultures and religions definitely resonates loudly with some of the most persecuted peoples on the planet.

If you get the opportunity (ever), talk to some of the older generation Jewish peoples, and I guarantee they will astound you with their knowledge about Hinduism and India. I have had the opportunity to talk to several, and each time I have learned some aspect of India that I didn't know before.

However, this is a far cry from sharing Tandoori Chicken and Sari's and Big Fat Indian Weddings.
 

hit&run

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40 franchise and thousand teachers of Yoga in China by only one Yoga Guru.

 
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hit&run

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amoy

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Many Chini perhaps have a misconception of Yoga as if kind of 'kungfu' to keep fit.

Below picture tells a perspective of "soft" power - what people adore a country for , or usually relate a country to, though one of definitions of soft power is "the ability to produce outcomes through persuasion and attraction"



Russia with vodka and blondie, China is associated with 'manufacturing' .
 

ejazr

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Let India unleash its soft power

The Hindu : Opinion / Lead : Let India unleash its soft power

The economic and moral decline of the West has created a hegemonic vacuum that presents both a challenge and an opportunity to emerging powers.

Wars kill in more ways than one, and the longer they go on the more do the ways multiply. The first war that proved this dictum was the Thirty Years' War of 1618-48 in Europe. Through rape, murder, pillage, disease and famine, it reduced the civilian population of southern Germany and the Lowlands by 25- 40 per cent. The economic devastation it wrought took a hundred years to repair. The American Civil war may have been the second for it killed 600,000 people (out of a population of 32 million) and so devastated the South that it took a hundred years to recover. And had it not been for the Marshall Plan, a similar fate would almost certainly have befallen Western Europe after the Second World War.

Tragedy in Libya

A similar tragedy is unfolding in and around Libya. Unsurprisingly, it has been hidden behind a veil of media inattention. But nothing stays hidden forever. The shroud of silence was torn momentarily on January 18 by a BBC World News telecast which reported that after three consecutive droughts, Niger was being tipped over into famine by the return of 100,000 of its nationals as refugees from Libya.

If help did not come soon, people would begin to die. The commentator grossly underestimated the impending tragedy, for on September 28, The New York Times reported that 200,000 Nigerois, earning $600 a month or more in Libya, had fled through the harsh Sahara to seek shelter in their home country.

Niger is only one of a ring of perennially drought-prone countries that had come to depend on the remittances from more than a million foreign workers, who had found work in Libya. The other main beneficiaries were Chad, Sudan, Eritrea and Somalia. Very few of these workers left voluntarily: in fact 'pro-democracy peaceful protesters' "induced" them to go, by accusing hundreds of their fellow countrymen of being African mercenaries, recruited by Muammar Qadhafi to kill civilians, and hanging, burning or shooting them in full view of YouTube's enthusiastic cineastes.

Today there are no jobs to return to, for Libya's economy lies in ruins. The bulk of its urban infrastructure is damaged or destroyed; its oil production is under half of the pre-war level. Since oil accounted for 75 per cent of the state's revenue, the new government is no longer able to fund the massive social security and subsidised food schemes that kept inflation below one per cent in Qadhafi's Libya. Inflation, destitution, starvation and a possible failed state stare many Libyans in the face.

The appeal from Niger is not the first of its kind. Other appeals have been made in the past on behalf of Darfur, South Sudan, Somalia, and Eritrea. India has so far believed that its responsibility ends with making modest contributions to the World Food Programme. But as the already fragile Saharan and sub-Saharan world disintegrates, it will be shirking its duty to humanity if it does not do more — a lot more.

Need to do more

India needs to do more not only because with the former hegemonic powers turning into predators a vacuum is developing from Pakistan to the Maghreb. It has a duty to do more also because it can do more. India is sitting on a food mountain, a part of which is rotting even as I write. At the beginning of this month, the Food Corporation of India held 54.8 million tonnes of food grains, This is 30 million tonnes more than its buffer-plus-strategic reserve requires it to hold. With a second year of bumper harvests in the offing, this can only rise further.

A single tonne of wheat will fully meet the needs of three families of five for an entire year. A tonne of rotted wheat donated as cattle feed will keep their cattle alive for the same length of time. Are we so mean-spirited that we cannot spare a hundred thousand tonnes of wheat to save the people of Niger? And why only Niger? Can India not set up a permanent, half-million tonne wheat bank to be drawn upon by any sub-Saharan country in distress?

And why stop at food grains? In drought-struck regions, contaminated water kills much faster than hunger and takes the very young and the very old first. The Indian pharmaceuticals industry is the envy of the world, because it produces and sells medicines at a tenth to a thirtieth of the retail prices abroad. Can Delhi not buttress its food aid with medicines and vitamins? This will give an entirely new meaning to the concept of Soft Power for, unlike the West in its present incarnation, it would be seeking to build influence by protecting and preserving, not destroying; by expanding peoples' futures instead of ending them in darkness.

We have been relatively slow to realise our full potential for the exercise of soft power. This could be because of our too-ready acceptance of a concept that was created by an American to address American foreign policy concerns. In Joseph Nye's original definition, soft power originated in the capacity to attract others to your country's culture, values and institutions. Indian policymakers have taken this to heart and relied mainly upon India's open society, democratic institutions, lack of aggressive intent and willingness to share the burden of U.N. peacekeeping and policing the global commons, to garner respect and support in the international community.

It is only in the last half-decade, as the Westphalian international order crumbled and India's neighbourhood became increasingly unstable, that New Delhi has begun to explore the economic dimensions of 'soft power' seriously. Afghanistan has been the focus of its initial efforts, and its success is attested to by the threat (irrational though it is) that Pakistan feels from it.

Since then, India has reached out with increasing confidence to Bangladesh, Nepal and Africa. In January 2010, India created a line of credit for Bangladesh of $1 billion, giving it valuable leeway for managing its external account. Later in the year, Pranab Mukherjee announced a doubling of aid to Nepal from Rs.1,600 crore to Rs. 3,200 crore. At Addis Ababa in May last year, India added $5 billion to the $5.4 billion dollar line of credit it extended to African countries in 2008 to "help them reach their development goals." All in all, India is soon going to be disbursing more than $3 billion in aid every year. This is around the same amount as Brazil.

These are significant initiatives. If they have not been sufficiently appreciated so far it could be because soft power is far more difficult to exercise than 'hard' military power. Its success depends less on the amounts of assistance that a country is willing to render than on its timing, the attention it is able to capture, and its palpable effectiveness. On all three counts, India still has a good deal to learn.

India was the first to help Bangladesh after the 1997 cyclone that claimed 150,000 lives, but so poor was the projection of its aid that western and U.N. aid captured the world headlines. India's contribution to the post-tsunami rescue in Sri Lanka and Indonesia got a little more notice, but only a little.

In Sierra Leone in 1999, an undermanned Indian contingent of troops did the initial peacekeeping under constraints imposed for reasons of political correctness that no army commander would, or should, have accepted. But all it received were jeers, while the credit for subjugating the rebels went to a British contingent despatched in May 2000 that made its own rules of combat.

Contrast with China

The contrast with China's methods of exercising soft power is instructive. Beijing is frequently criticised, and occasionally resented, for insisting on using its own enterprises, managers and workers, and "transfer(ring) nothing to the country by way of knowhow." But Chinese aid is more effective than any that the world has seen so far. Projects get completed in record time, at record low costs and, most of the time, to stringent specifications. The locals may earn little directly, but no local politician, crony contractor, or middleman gets a bite of the cherry. Some of the results are mind-boggling: In Kenya, for instance, China has completed 1000 km of motorways and 500 km of regular roads in three years to European standards and transformed the lives and the economy of its people.

Brazil seems to have taken a leaf from China's book. It has the largest official programme of aid to Haiti, amounting to $3.3 billion. And the private charity that brought by far the most aid to Haiti after the earthquake was a Libyan Trust run by Seif-ul-Islam-al-Gaddafi!

The economic and moral decline of the West has created a hegemonic vacuum that presents both a challenge and an opportunity to emerging powers. China and Brazil are already beginning to fill some of it. India cannot afford to be left behind.
 

W.G.Ewald

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a hegemonic vacuum?

Does this liberal bafflegab belong in a defense forum?

No, it does not.
 

parijataka

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How about using this `mountain` of food to feed our hungry millions (which our Rs 32 a day experts said this could not be allowed). First India needs to take care of her own poor and hungry before looking outwards.
 

balai_c

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A story of real soft power. The strange thing I observed in this video is that this obsession of India's Bollywood happened organically, without any road shows, without any Indian diaspora , like it happened elsewhere.
 
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IBSA

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Many Chini perhaps have a misconception of Yoga as if kind of 'kungfu' to keep fit.

Below picture tells a perspective of "soft" power - what people adore a country for , or usually relate a country to, though one of definitions of soft power is "the ability to produce outcomes through persuasion and attraction"



Russia with vodka and blondie, China is associated with 'manufacturing' .
As by custom, my country is associated with football, but me, for example, don't knows play football any bit. Colombia appears associated with coffee is surprisingly. Most common is Colombia associated with cocain or drugs.

But the Argentina too associated with coffee is strange. Argentina has a production of wheat or citric fruits, as apple and pears, most known than the coffee. Coffee don't grows in the Argentinean cold climate. The country name are misplaced also. It should be in Atlantic side, instead of in the Chile's place.
 

Mad Indian

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The song that took the world by storm... Or just a part of it
 
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ejazr

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Foreign Policy now talks about the rise of India's soft power and that its no longer about Bollywood and Yoga

The Rise of India's Soft Power - By Rani D. Mullen and Sumit Ganguly | Foreign Policy
India's soft power has now been on display for at least a couple of decades: Indian philosophy has captivated Western minds since the 1960s; Bollywood's prodigious celluloid fare has long drawn huge audiences in significant parts of Asia, Africa, and beyond; India's English-language novelists have often edged out native British writers for the prestigious Man Booker Prize; and, of course, yoga studios have become all but ubiquitous in the United States. However, even South Asian scholars and analysts have rarely thought of India's largesse as a possible source of material power, especially in the realm of foreign assistance.

With U.S. Secretary of State Hillary Clinton having visited India this week in an effort to secure its cooperation on a range of international issues, it is time to start thinking of India not as a beneficiary of the world's charity (though it still is) -- but as a major donor. Although there is no published, centralized data, or even agreement on the definition of Indian "foreign aid," if one uses the Development Assistance Committee's official definition of aid, India disbursed over $1.5 billion in traditional foreign aid in 2011 -- second only to China among developing-country donors -- even while it remained the world's largest recipient of multilateral assistance. Indian foreign assistance has not only tripled since the turn of the century -- with foreign aid by the five BRICS countries growing 10 times faster than aid by G-7 countries -- but it has also grown in terms of the diversity of recipients. India also recently announced that it will be creating its own aid agency and has built an administrative structure, the "Development Partnership Administration," within its External Affairs Ministry toward that end, though there has not yet been any budgeted increase in the diplomatic corps.

India's identity as an international donor is a downright confounding phenomenon. In the four decades between 1951 and 1992, India was the largest global recipient of foreign aid, receiving a total of approximately $55 billion. During most of the Cold War era, given its anemic growth rates and its pervasive poverty, India was acutely dependent on aid from multilateral and bilateral donors. Indeed, in the mid-1960s, there were moments when foreign assistance, especially food aid, was critical to fending off famine and widespread starvation. And yet, India started disbursing its own foreign aid as early as the 1950s.

In those days, the most meaningful form of assistance that the cash-strapped External Affairs Ministry could proffer was technical advice and training. Indian bureaucrats from various government departments were deputed abroad to help poorer governments with their professional expertise, and civil servants from developing countries were offered training in India through a program launched in 1964 -- the Indian Technical and Economic Cooperation (ITEC) program. Although ITEC was small in monetary terms, it bore fruit over the subsequent decades as many bureaucrats and politicians from other developed countries received their educational training in India. This year, for instance, 150 bureaucrats from Ethiopia are receiving Indian training. This program, of course, has also provided for good future relations with recipient countries. Take the example of Afghan President Hamid Karzai, who attended university in India and enjoys warmer relations with India than with neighboring Pakistan.

Since the 1950s, India has provided modest amounts of assistance to smaller and less-developed neighbors, especially Bhutan and Nepal. Much of it has been in the form of technical assistance, such as 50 years of support for the building of Bhutan's hydroelectric facilities in exchange for fixed-rate electricity. But now, after a decade of nearly 9 percent annual growth (it has recently slowed down somewhat), India is for the first time in a position to provide direct cash transfers and subsidized loans.

India's assistance effort is clearly enmeshed into a larger set of foreign-policy goals: ensuring secure sources of energy for an expanding economy, opening markets for India's increasingly export-oriented industrial and service sectors, and bolstering geostrategic ties with key neighbors. New Delhi's recent reluctance to ostracize Iran over its controversial nuclear program has to be understood in light of India being the world's second-largest importer of Iranian oil. The Indian government has also provided assistance to Tehran in order to expand the Iranian port of Chabahar, linking it via roads and railroads to western Afghanistan -- and beyond, to the resource-rich Central Asian republics.

In Afghanistan, India has specific plans to build a railroad linkage to the city of Hajigak, where several Indian steel and mining companies -- led by the state-owned National Mineral Development Corp. and the Steel Authority of India -- have won the rights to mine Afghanistan's biggest iron ore deposits. Moreover, though the United States objects to India's use of the Iranian port of Chabahar for importing oil, India this year used the port for the first time to deliver humanitarian aid to Afghanistan -- demonstrating not only its foreign-policy and aid-policy independence, but also that sea-route access to Afghanistan through Pakistan is not the only option.

India is also expanding its development assistance to African countries beyond its traditional relationships within the Commonwealth in an effort to secure access to natural resources as well as serve its broader strategic aims. Through its state-owned companies, it has significantly increased oil imports from African countries like South Sudan -- where India recently sent a special envoy to negotiate a peace agreement with Khartoum. At the 2011 India-Africa Forum Summit, India pledged $5 billion in aid to Africa in the form of concessional loans -- an amount similar to India's current annual health-care budget. In addition, it pledged $700 million to help establish new institutions and training programs in consultation with the African Union and $300 million for the Ethiopia-Djibouti railway line. It also promised 10,000 new scholarships for the India-Africa Virtual University, 2,500 training slots under the ITEC program, and 22,000 scholarships for studying in India over the next three years. Additionally, it announced the introduction of an India-Africa Business Council, as well as other smaller programs such as government-supported cultural and artisanal exchanges.

Larger mercantilist goals also underpin Indian development assistance today. The far-flung diaspora of Indian traders from Fiji to Kenya facilitated early trade relationships between India and some of the subsequent recipients of foreign assistance. The global economic downturn has increased the necessity of finding new markets for India's rapidly growing industrial and service sectors. India's $1 billion line of credit to Bangladesh in 2010 was extended to assist with infrastructure projects, such as highways and communications networks. But by tying the line of credit to 85 percent usage of Indian contractors, the aid also helps create new markets for India's goods and workers. Similarly, $125 million in Indian assistance to nearly 50 countries in the form of the Pan-African e-Network -- which ties educational centers and hospitals in Africa with universities and specialty hospitals in India -- may not be large in monetary terms, but it's also creating a demand for Indian tertiary health and education services at a fraction of their cost in upper-income countries. India has learned from developed countries, particularly the United States, that foreign assistance can create benefits for both donor and recipient. It has also learned from its nemesis China that development assistance can provide seed money to enable the entry of private commercial interests.

India's larger strategic ambitions have also influenced its development assistance. It has bolstered its aid programs in Nepal and Bangladesh in an attempt to curb Chinese influence; it has emerged as the fifth-largest donor to Afghanistan as it works determinedly to keep its long-standing adversary, Pakistan, at bay; and it has also extended its reach into Myanmar to ensure that Beijing does not rule the roost. Beyond its own neighborhood, India has sought to make inroads into Africa -- not only to obtain access to critical raw materials and energy resources, but also to keep a check on Chinese interests and win support in the United Nations for its ambitions to become a permanent member of the Security Council. Crucially to the recipient countries in Africa, neither India nor China usually imposes conditionalities on aid, in contrast to multilateral and bilateral OECD countries, which makes Indian aid, as well as Chinese aid, more attractive to recipient countries.

India's foreign aid activities have now also extended to humanitarian assistance, such as when its Navy participated in an ad hoc coalition with the United States, Japan, Australia, and Singapore to disburse blankets and tents in the aftermath of the 2004 Indian Ocean tsunami. In 2008, in the wake of Cyclone Nargis, which also devastated significant parts its own coastal regions, India nevertheless provided critical humanitarian relief to other affected countries, particularly Sri Lanka. In 2009, the conflict in Palestine led India to disburse humanitarian aid to the Palestinian territories, and India gave humanitarian aid to Tajikistan to avert famine there. Additionally, in response to floods in 2010, India gave humanitarian aid to Pakistan -- a country with which it has fought three wars. These endeavors reflect not only greater institutional capacity to respond to natural calamities, but also the necessary political commitment and diplomatic skill to act swiftly and engage beyond India's traditional neighborhood.

Through humanitarian as well as programmatic lending, India's approach to foreign assistance shows that it wants to be recognized as an emerging great power. In using foreign aid not only to help in times of disaster and spur development in the recipient country, but also to secure Indian resource supplies, seek markets for its goods, and cement larger goals, New Delhi is mimicking the policies of developed countries. Indian foreign aid has seen annual growth rates of 10 to 20 percent over the past decade. And because many traditional aid donors have seen their aid budgets stagnate or even decrease in response to the global economic crisis, India's aid influence could have a multiplying effect.

Due to India's status as an emerging economy, a consolidated democracy, and a developing country free from colonial influence, Indian foreign assistance has great legitimacy in the eyes of other emerging countries -- a legitimacy in clear contrast to that of China. It is this legitimacy that differentiates Indian development assistance and is likely to bolster its soft power.

But as the Indian foreign assistance program increases in size and breadth, it will change how traditional donors view their own foreign aid to India and may well lead to increased questioning among Indians themselves of why a country with a larger number of poor people than all of sub-Saharan Africa is spending its money on foreign aid. For now, however, it seems like international aid to India will keep flowing: Britain recently announced a revamped aid program to India, focusing on the poorest states and most vulnerable groups, with a plan to move from an aid-based relationship to a two-way partnership. And, for once, India's legendarily opaque bureaucracy could have an unintended benefit: Because the country lacks a centralized aid agency with data on the full breadth of Indian foreign assistance -- and because at least a quarter of the population remains illiterate and poor -- it will probably take a while longer for Indians to start questioning their government's aid abroad. So far, this has perfectly served the Indian government, enabling it to distribute aid to serve its larger foreign-policy goals, without having to be held accountable. But with even the richest foreign countries questioning the utility of foreign aid in an age of austerity, Indian leaders may soon have to justify their increasing generosity to voters.
 

LurkerBaba

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Readily available religious enlightenment of India has provided salvation and shelter to doers; when explaining exceptional phenomenon.

Oppenheimer misquotes the verse. It should be " now I am Time, the destroyer of worlds " . Whats funny is that many educated Indians are familiar with the misquoted verse !
 
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