Images: The Times of India Kerala launch: simply stunning

Discussion in 'General Multimedia' started by SpArK, Feb 1, 2012.

  1. SpArK

    SpArK SORCERER Senior Member

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    Images: The Times of India Kerala launch: simply stunning



    How does a national newspaper like The Times of India act ‘local’ when they launch in a new market like Kerala? They look at all the idioms for the state and distil this into a shortlist of those that reflect the state best. So you have the elephant, rivers and waterways, kalaripayattu, coconut trees, green fields, churches, mosques which seem to have made the shortlist. The Times of India uses these images in print ads, with the chosen subjects being entertainingly used as the newspaper is shown being delivered. Delightful campaign. Stunning visuals – so stunning you don’t quite realize these are ads you’re staring at.
    Enjoy the campaign – I did.





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    Koovie, Bangalorean, bhramos and 3 others like this.
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  3. bhramos

    bhramos Elite Member Elite Member

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    What an Idea sirji,
    TOI
     
  4. ganesh177

    ganesh177 Regular Member

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    Lovely pics for not so lovely newspaper.
     
  5. sob

    sob Moderator Moderator

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    Wish TOI spends some time in sprucing up the quality of their articles.
     
  6. Mr.Ryu

    Mr.Ryu Regular Member

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    Ya it's good but i guess they also put some effort in bringing news rather ad's in most place and blow out news that dont deserve the attention.

    If they do that they dont NEED THE AD CAMPAIGN
     
  7. Arunpillai

    Arunpillai Regular Member

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    Yeah. Wish there'd be more news and less ads.
     
  8. Koovie

    Koovie Regular Member

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    awesome pics, awesome state, low quality news paper... but I think they will be more successful here with the time

    EDIT: of course I mean low quality....
     
    Last edited: Feb 3, 2012
  9. indian_sukhoi

    indian_sukhoi Regular Member

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    great pictures
     
  10. The Messiah

    The Messiah Bow Before Me! Elite Member

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    toi should be shut down.
     

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