Images: The Times of India Kerala launch: simply stunning

[SpArK]

Images: The Times of India Kerala launch: simply stunning​

How does a national newspaper like The Times of India act 'local' when they launch in a new market like Kerala? They look at all the idioms for the state and distil this into a shortlist of those that reflect the state best. So you have the elephant, rivers and waterways, kalaripayattu, coconut trees, green fields, churches, mosques which seem to have made the shortlist. The Times of India uses these images in print ads, with the chosen subjects being entertainingly used as the newspaper is shown being delivered. Delightful campaign. Stunning visuals – so stunning you don't quite realize these are ads you're staring at.
Enjoy the campaign – I did.

 

[bhramos]

What an Idea sirji,
TOI

 

[ganesh177]

Lovely pics for not so lovely newspaper.

 

[sob]

Wish TOI spends some time in sprucing up the quality of their articles.

 

[Mr.Ryu]

Ya it's good but i guess they also put some effort in bringing news rather ad's in most place and blow out news that dont deserve the attention.

If they do that they dont NEED THE AD CAMPAIGN

 

[Arunpillai]

Yeah. Wish there'd be more news and less ads.

 

[Koovie]

awesome pics, awesome state, low quality news paper... but I think they will be more successful here with the time

EDIT: of course I mean low quality....

 

[indian_sukhoi]

great pictures

 

[The Messiah]

toi should be shut down.