Creating controversies and increasing TRPs seems to be the game for media stars like Shagorika, Khajdeep, Burkha, Ornob, etc in their daily dramas on the idiot box. Extending the same to Twitter, fanning controversies and subtly trying to tarnish Dhongress enemies. Tweets of Shagorika, Khajdeep, Burkha etc aided and abetted by S Ganesh Congress party member, Priyanka Chaturvedi Congress spokesperson, Amaresh Misra member Anti communal Front of Congress party in Uttar Pradesh. These media stars - Shagorika, Khajdeep, Burkha - acting as mouthpieces of Dhongress party, clearly. How Indiaâ€™s elite manipulates your thoughts A narrative is a story â€“ a written or oral account of events. It is not static and can be expanded, elaborated and embellished over time. Narratives can be a benign form of entertainment, or a powerful tool in changing the way people make sense of themselves and their world. Narratives are built as people interpret and link together a sequence of events across time. Since humans live in a complex world, multiple stories can occur at the same time, and the same experience can lead to many different conclusions. Political elites know this and, consequently, make sure that they control the narrative-building process. Narratives as political tools Political narratives provide a framework for interpreting the existing political realities. The media and â€˜intellectualâ€™ elites play a key role in shaping these narratives by controlling the means and methods of information generation and dissemination. Moreover, they often use innuendo and selective reporting to author and re-author narratives. An event occurs, the news is reported. Then a new twist is added and echoed by others. Seemingly â€˜innocentâ€™ details are added to made the new story more vivid. The hope is that eventually the altered story will become the dominant narrative. In the following sections, I will use three case studies to illustrate how this is done systematically: CASE 1: Multiple bomb blasts occur at the Mahabodhi temple in Bihar Despite specific prior warnings by the Intelligence Bureau, security measures were not adequately strengthened to prevent the blasts at the shrine. As the news broke, most responded with shock, while some resorted to spin-doctoring. Initial reporting: A little while later, a narrative began to take form implying that BJP and Narendra Modi were somehow responsible: Step 1: Mention two events â€˜innocentlyâ€™ in the same breath Step 2: Let someone draw more direct links Step 3: Certain journalists from the mainstream media echo the view (the journalist cited below example is from Kafila). Step 4: Members of the political elite echo the story (Digvijay Singh is a senior leader of the Congress) Mr Singh later went on to say that non-BJP States should be on high alert, implying the role of Hindu outfits in the terror attack (see this link). Thus, an â€˜innocuousâ€™ comment builds up into a full-blown narrative. Even if nothing is ever proven, the subconscious link between Modi and terrorism is created at least in the minds of some people.