Ferrari vrooms into India

Discussion in 'Economy & Infrastructure' started by Blackwater, May 27, 2011.

  1. Blackwater

    Blackwater Veteran Member Veteran Member

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    Italian luxury sports carmaker Ferrari today made its official debut in India with the opening of the first dealership in the national capital. The company will sell popular models such as the California , 458 Italia, 599GTB Fiorano at the latest model FF, at prices starting from Rs 2.2 crore.

    India is the 58th market around the world where a Ferrari, with its popular symbol of the prancing horse, would now be available.

    “Till yesterday, Ferrari was present in 57 countries. Now we are in the 58th country, which is India. We should have been in India much earlier. We expect to be able to sell more than 100 cars in the next 2-3 years,” Ferrari SpA Chief Executive Officer Amedeo Felisa told reporters here at the launch of the dealership. The company has appointed the Shreyans Group as its official importer. Bookings for the cars started today with the opening of the first dealership and the second showroom is scheduled to open in Mumbai in the second half of 2011.

    The Shreyans Group is involved with luxury retail in India, including interests in products such as yachts, super bikes, fashion articles and jewellery, besides cars.

    Explaining the late arrival of Ferrari in India, Felisa said it was waiting for the right time to enter the market. “We are in India for the long run and we wanted to be here at the right time after testing the market,” he said. In 2008, Ferrari had conducted a 'Magic India Discovery Drive' in India, covering more than 13,000 km and touching 57 cities over 74 days as part of a market testing exercise. Felisa said globally, Ferrari sold 6,500 cars in 2010 and this year, the company expects to do much better.

    "This year, we expect to beat our best-ever sales of 6,700 units achieved in 2007," he said. The US is Ferrari's biggest market, accounting for about 30 per cent of sales, followed by Germany, while Japan is the biggest in Asia. The Ferrari range which will be sold in India includes the Ferrari California priced at Rs 2.2 crore, 458 Italia at Rs 2.56 crore and 599GTB Fiorano tagged at Rs 3.37 crore. All prices are ex-showroom Delhi. Ferrari’s latest model FF will also be available at a price tag of Rs 3.41 crore.


    The Tribune, Chandigarh, India - Business
     
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  3. BangersAndMash

    BangersAndMash Regular Member

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  4. JAISWAL

    JAISWAL Senior Member Senior Member

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    farrari has pre-presence in India
    that to as a TAXI.

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    Notice the yellow no. Plate on these photos of farrari it indicats that it is used as taxis.
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