LUDHIANA: You may call it the 'Green Diwali' effect. This festive season, the sale of fireworks has been 30% lower when compared to 2014, estimate traders dealing in fireworks in the city. However, with only two days to go to the festival of lights, traders said that sales started to pick up on Sunday and are expected to shoot up now. Ludhiana Wholesale Firework Association general secretary Tribhuvan Thapar said, "More people have started buying them today. However, if we compare the same time period ahead of Diwali last year, sales have been around 30% less. This year, we kept less stock as sales were predicted to fall." This time around, the demand for India-made crackers has been higher than the Chinese ones. Traders are also hoping to attract buyers by selling new types of fireworks. "We have fireworks for kids this time around. They have been kind of a hit, especially the butterfly-shaped crackers and those that have colour," he said. "Those with cartoon characters are also a hit." Vishal Sally, president of Ludhiana Wholesale Firework Association, said even older Diwali revellers will have options. "This year, we have colourful rockets," he said. Packaging has also been changed to attract customers. "For kids, crackers have been branded with cartoon characters," he said. Cracker sales fall, Green Diwali effect?