Congress gears up for 2014, 500 cr ad campaign aim to counter Modi

Discussion in 'Politics & Society' started by parijataka, Sep 10, 2013.

  1. parijataka

    parijataka Senior Member Senior Member

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    Can any other party counter this money fuelled machine called Congress.

    Congress gears up for 2014, awards ad campaign to JWT with one-point agenda to counter Narendra Modi

    Congress has given one-point directive to JWT, the advertising agency it has finalised to handle its 2014 Lok Sabha election campaign: counter Narendra Modi. In fact, even at the short listing stage, when more than a dozen agencies were vying for the Rs.500-crore contract, they had all been told to come up with an effective ad campaign to counter Modi and the claims that he makes about development of Gujarat. JWT has been involved with handling Congress campaigns earlier too, in 2009 Lok Sabha and also Uttar Pradesh Assembly elections in 2011.

    In the coming elections, while JWT will be responsible for the creative aspect, IPAN (Hill and Knowlton) will look after the publicity. Both JWT and IPAN had worked together on the campaign which finally won the Congress contract. In the run up to their finally winning the contract, the agencies had worked hard researching on Modi and Gujarat. A team of over 20 professionals would have long brain-storming sessions everyday where they would pore over all of Modi's speeches to look for loopholes. They thoroughly researched data on Gujarat to verify if Modi's claims about development, economic progress and social parameters were authentic.

    Sources claim that the JWT and IPAN teams have already started briefing Congress' media in charge Ajay Maken on a daily basis. He is using the information provided by them to brief the Congress spokespersons in turn. The advertising teams are also providing some smart one-liners which can be used by the spokespersons appearing on TV.

    Congress-led UPA government had already launched its Bharat Nirmaan campaign in August to highlight its achievements. This was handled by Percept ad agency. The multi-genre campaign across all platforms -- print, TV, digital, radio - focuses on UPA's flagship schemes.
     
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  3. Ray

    Ray The Chairman Defence Professionals Moderator

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    I am astounded that one man can cause such a cataclysm, wherein he becomes the focal point of every issue of the Nation revolves around him !
     
  4. JBH22

    JBH22 Senior Member Senior Member

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    You saw that Movie Guru starring Abhishek Bacchan?

    There's one dialogue which goes as follows " If everyone start talking against you this means you are making progress".

    Modi stint as CM has sent them shivers in their spine, actually UPA failed on all fronts be it economy, internal or external security, there's not a single thing that people can say yes UPA I & II have done good for the country.

    Saddest thing would be that MMS being a sardar many had high hopes from him, but he failed us.
     
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  5. Ray

    Ray The Chairman Defence Professionals Moderator

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    Reminds me of William Shakespeare's quote:

    “Love me or hate me, both are in my favour…If you love me, I'll always be in your heart…If you hate me, I'll always be in your mind.”
     
  6. Daredevil

    Daredevil On Vacation! Administrator

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    Remember, the INR 500 crore is Indian Tax-payer money.
     
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